Industry Analysis & Industry Trends
A drop in disposable income and escalating competition depressed demand for industry products in the past five years. In particular, competition increased from fast-food chains and frozen yogurt shops, many of which recently added smoothies and juices to their menus. In response, small juice and smoothie bars have been franchising in order to consolidate marketing costs. Over the coming years, these trends are forecast to continue. To stay competitive and drive revenue growth, companies will expand offerings and look to markets overseas.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Juice and Smoothie Bars industry operates in a highly competitive food services sector and is saturated in many markets. Industry growth has slowed to just below the overall economy. In the 10 years to 2019, the industry's contribution to the economy, as measured by industry value added (IVA), is projected to grow at an annualized rate of 1.3%. In comparison, GDP is forecast to rise 2.7% per year on average over the same period.
As competition continues to escalate in the next five years, smaller stores are expected to pay franchise fees to benefit from their marketing and bulk purchases. This will increase the major companies' influence in the industry... purchase to read more