Industry Analysis & Industry Trends
Hot cereals have lost some ground to other breakfast foods over the past five years. With growing interest in nutritious eating habits, the cereal bars segment of breakfast food has recently emerged as the industry's beacon of growth. Cereal bars include similar ingredients as ready-to-eat cereals but have the advantage of being portable, convenient and easy to consume. In response to these trends hot cereal manufacturers have focused on expanding product lines, delivering fast-cooking hot breakfast to the time-crunched consumer... purchase to read more
What is the Instant Hot Cereal Production industry?
Hot cereal accounts for 12% of the $13 billion cereal industry. Instant hot cereals, which are grain or oat-based products, do not require simmering or stirring and have increased their share of the hot cereals segment. Companies aim to cater to the time-poor consumer... purchase to read more