Industry Analysis & Industry Trends
Home sweet home
The recession put a dent in the Home Furniture Rental industry's revenue. As rental vacancy rates rose and credit tightened, consumers were either unable or willing to spend on furniture, especially because furniture is often considered a discretionary product. In addition to the recession, a bedbug scare that spread to epidemic proportions limited demand for rental furniture. Nevertheless, as disposable income rebounds, consumer spending on rental furniture is expected to rise.... purchase to read more
Industry Report - Starting a New Business Chapter
The scale at which the Home Furniture Rental industry operates presents a significant entry barrier to companies thinking of entering this niche industry. Rental furniture investment is a significant monetary outlay. Even if small companies do not spend as much on their inventory as the largest companies do, the companies still need to invest in furniture maintenance and storage, and they need to operate and staff a rental location.
The major companies enjoy strong brand recognition. Brand recognition eases customer acquisition and can stimulate repeat business if a customer associates a given brand with a good rental experience. Potential new entrants would have difficulty establishing a brand identity because the current brands are heavily entrenched. Rep... purchase to read more