Industry Analysis & Industry Trends
A hot commodity
Herbal teas have been growing in popularity for several reasons over the past five years, including increased awareness of their health benefits, an aging population and a greater number of people without healthcare. Consistent demand from the aging population is partly attributable to the intense marketing on the part of industry operators in an effort to boost awareness about the health benefits of herbal teas. And the economic recession benefited industry operators as Americans faced mounting difficulty in accessing and paying for conventional healthcare. Even as people return to work and healthcare programs in the coming years, demand for industry products will be resilient since its consumer base has already expanded.... purchase to read more
Industry Report - Industry Products Chapter
According to the Tea Association of the USA, 127 million Americans drink tea on a regular basis. In 2010, about 65.0% of all tea brewed in the United States was through tea bags. Teas are separated into four basic categories: black, green, white and herbal. Unlike the former three categories, herbal teas are not produced from tea leaves; rather, they are made from dried or fresh flowers, fruits or herbs. Furthermore, contrary to popular belief given that herbal teas are not derived from the leaves of camellia sinensis plants, they are technically not considered a tea. Colloquially, though, they are still labeled as such.
Herbal teas have been steadily gaining in popularity during the past five years, due primarily to health benefits and their lack of caffeine... purchase to read more