Industry Analysis & Industry Trends
The Hair Styling Product Manufacturing industry, like many industries that produce nonessential items, experienced a rocky past five years. Consumers' disposable income fell during the recession, discouraging them from spending on hair care products. Looking forward, demand is beginning to return, and export markets in emerging economies are growing even faster. Taking advantage of consumer preferences for natural and organic ingredients will prove crucial for firms hoping to rebuild revenue in the United States.... purchase to read more
Industry Report - Industry Products Chapter
Gel and mousse
Gel and mousse products are expected to make up the largest percentage of industry revenue in 2012 at 57.3%. Hair gel is one of the most efficient hair styling products on the market for its ability to keep hair in place, and it works well on a wide variety of hair types (e.g. curly, wavy, relaxed and textured hair). Furthermore, it can be used for several styling techniques, which include freezing, sculpting, molding and scrunching. Additionally, the majority of medium- to high-priced hair gels will moisturize and condition the hair, though some low-priced gels will leave hair dry and damaged due to the use of alcohol in the gel.
Similar to gel, mousse works well for a wide variety of hairstyles. In... purchase to read more