Industry Analysis & Industry Trends
This industry operates franchised fitness establishments and gyms. Franchisees receive branding, marketing, administrative support and training for their franchise. During the past five years, industry revenue grew, benefiting from an increase in the number of health club memberships and a favorable investment environment. Moving forward, public health campaigns that raise awareness about health and fitness will prompt new gym and fitness franchises to enter the market, leading to further growth for the industry.... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to enter in this industry are moderate but increasing. The industry is experiencing solid growth as a result of increasing demand from health-conscious Americans. However, accelerating competition has characterized the past five years, as the industry's major players dominate the market; in 2015 the top 4 industry players are expected to generate 74.0% of industry revenue, demonstrating the industry's intense competitive landscape.
Access to finance is the primary barrier to entry in the industry. Although the economic recovery has improved credit markets, access to finance and capital remain weak and investors remain cautious. Adequate financing is crucial for a franchisee to meet its obligation to the franchisor and to remain operative in the shaky economic landscape... purchase to read more