Industry Analysis & Industry Trends
Global oversupply of wine has defined the Global Wine Manufacturing industry over the past five years. As a result of increased global competition, the market shares of traditional European wine producers such as Italy, France and Spain have declined, while newer manufacturers in Australia, New Zealand, Chile and the United States have experienced rising demand. Overall, industry revenue is expected to decline over the five years to 2015, and manufacturers have increasingly consolidated their operations over the period. Although rising wine consumption in emerging markets is expected to lead to stronger international trade in the industry over the next five years, revenue is expected to continue its decline, albeit at a slower pace... read more
Industry SWOT Analysis
During the 10 years to 2020, the industry's contribution to the global economy is expected to decline during a period in which global GDP is improving. In many relatively new wine-producing nations, the industry is growing in popularity as people switch from other alcoholic beverages to wine. The rise in interest is simply due to consumer preferences, which have steered away from traditional beers toward high-margin craft beers and wines. Consequently, as world GDP grows at a projected 3.4% annualized rate from 2010 to 2020, the Wine Manufacturing industry's contribution to GDP, as measured by industry value added, is forecast fall at a 1.0% annualized rate.
The structure of business ownership differs by region... read more