Industry Analysis & Industry Trends
Over the five years through 2012, the performance of the Global Wine Manufacturing industry has been affected by changes in global supply and demand, and has been characterized by the further rise of newer wine producing nations. While the rise of New World producers, such as Chile, Australia and New Zealand, began over a decade ago, these countries have continued to develop their reputations as wine producers. Their shares of the global industry have increased as a result. Branded wine is expected to have grown in prominence over the past five years, as wine production and trade have become increasingly dominated by large corporations... read more
Industry SWOT Analysis
IBISWorld estimates that the Global Wine Manufacturing industry is in a mature phase of its economic life cycle. Over the five years through 2012, industry value added is expected to grow at a slower pace than the overall economy.
In many non-producing nations and relatively new producing nations, the industry is growing in popularity as people swap from other alcoholic beverages to wine. The rise in interest (at least in New World and non-wine producing countries) is largely due to better marketing of the product and the intriguing differences between wines, which encourages consumption. At the same time, consumption in a number of EU countries has been declining.
The structure of business ownership differs between regions... read more