Industry Analysis & Industry Trends
Global oversupply of wine has defined the Global Wine Manufacturing industry over the past five years. As a result of increased global competition, the market shares of traditional European wine producers such as Italy, France and Spain have declined, while newer manufacturers in Australia, New Zealand, Chile and the United States have experienced rising demand. Overall, industry revenue is expected to decline over the five years to 2015, and manufacturers have increasingly consolidated their operations over the period. Although rising wine consumption in emerging markets is expected to lead to stronger international trade in the industry over the next five years, revenue is expected to continue its decline, albeit at a slower pace... read more
Industry Key Buyers
The Global Wine Manufacturing industry is highly fragmented, with the top four global wine manufacturers generating less than 10.0% of industry revenue. Very few wine manufacturers hold a substantial market share, particularly in Europe, where the market for wine is saturated with winemakers of all sizes and varieties. In Europe, wine is often produced from estate-grown grapes and made according to strict appellation regulations.
Across other continents, producers do not use traditional appellations and instead rely on wine that is marketed by grape varietal. For example, the US has a far shorter history in wine production and consumers do not judge the prestige of a particular wine based on the region in which the wine was bottled... read more