Industry Analysis & Industry Trends
Growth will gradually improve over the five years as the oversupply of wine alleviates and the economic outlook improves in wine-consuming markets. Although they constitute only minor proportions of the global wine market at present, China and other developing Asian countries loom as major growth markets in the long term, with rising disposable income and more sophisticated consumer palates expected to push sales of imported wines... read more
Product segmentation can be differentiated in several ways: by grape varietal or appellation; by marketing terms, such as estate wine, commodity wine and branded wine; and by the nationality of the wine.
Many European wines tend not to label the grape varietal, but rather market their product by appellation. Appellation refers to the area in which the grape was grown (e.g. Bordeaux, Chianti, Burgundy and Champagne). Appellations are based on the idea that the taste of a wine is determined by the soil (often referred to by the French term terroir) and the climate in which it was grown. Terroir wines are generally limited productions because they are determined by estate size... read more