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Global Tourism: Market Research Report

Global Market Research • Global Market Size • Industry Statistics • Industry Analysis • Industry Trends

Global Tourism Market Research Report | Nov 2011

The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Tourism global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report focuses on industry performance in key regions around the world and identifies the leading companies globally.

Report Snapshot
Market Share of Companies
Air France-KLM Air France-KLM market share
American Express Company American Express Company market share
Carlson Companies Carlson Companies market share
Deutsche Lufthansa Deutsche Lufthansa market share
TUI TUI market share
Industry Statistics & Forecast
Revenue
$856bn
Annual Growth 06-11
1.7%
Annual Growth 11-16
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Profit
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Employment ('000)
4,688
Businesses
1,530,846
Industry Analysis & Industry Trends

The global tourism industry is worth an estimated $856 billion in 2011, up 1.7% per annum over the past five years. However, this hides a strong decline in 2009 (down 3.6%) as the global economy sunk into recession and tourist numbers fell sharply. Steady growth of 4.5% in 2011 indicates a return to better conditions for the industry as international visitor numbers increase.

Data from the United Nations World Tourism Organization indicates that although the industry generally began to recover in 2010, it was an uneven recovery. Total international arrivals increased 6.7% to 935 million. Growth was fastest in emerging economies, up 8.0%, while international tourist numbers in advanced economies only improved 5.0% during the year.

During 2009, international arrivals fell 6.0%.. read more

Industry Locations

The key factors affecting the regional distribution of this industry include a region's share of global population. This is important in terms of the actual volume of people available to travel. The region's share of global GDP is also important in terms of the population's available discretionary income and the region's share of global economic activity

The relative geographic location of a country and the ease of travel to other countries is a major factor affecting tourism levels, particularly across the United Kingdom and Western and Eastern Europe. Travel by auto, as well as by air, is available to many short haul tourist destinations for short or longer breaks.

In some countries the population has a lower propensity or desire to travel internationally... read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Global Tourism Industry?

This report only deals with the short term movement of international tourists across national borders for any purpose - business, conference/seminar, holiday/pleasure, visiting friends and relatives etc. In most cases the data represents movements across borders, with at least one night's stay in a foreign country. However, in some countries same day trips across and back across international borders is still counted as an international trip.

Industry Products
Food, beverages and accommodationOther transport, including car rentalInternational passenger air transport servicesInclusive travel arrangements, and prepaid and other toursRetail goodsGasolineEntertainment
 
Industry Activities
International travel across national bordersInternational travel for business purposesInternational travel for pleasure or holiday International travel to visit friends and relativesInternational travel to attend conferences or seminarsInternational travel for all other purposes


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