Industry Analysis & Industry Trends
The recession dampened double-digit growth in the Spirits Manufacturing industry, but premiumization and an expanding middle class in key world populations kept propelling revenue upward, despite slower sales in key markets in the five years to 2013. Additionally, rising spirits consumption in emerging markets and increasing demand for higher-value spirits in developed markets is expected to result in solid revenue growth during the next five years... read more
This estimated product segmentation is based on revenue generated from each category. In addition to the product types described below, spirits can be categorized by value from low-price and value to super-premium or prestige. Value spirits are marketed on the basis of low price and are not heavily branded. Premium spirits are generally higher-priced and supported by substantial spending on brand awareness, while prestige products are expensive and exclusive (limited quantity).
This category includes spirits distilled from malted barley, rye, corn or wheat and makes up about 24.6% of revenue. (The spelling of US and Irish 'whiskey' differs from Scotch and Canadian 'whiskey'... read more