Industry Analysis & Industry Trends
As disposable income levels began to recover at the beginning of the five years to 2014, consumers began spending on discretionary items again, helping drive demand for value, premium and super premium spirit brands. Moreover, revenue grew at a double-digit rate, partly due to a strengthening economy and pent-up demand from the recession. Additionally, rising spirits consumption in emerging markets and increasing demand for higher-value spirits in developed markets is expected to result in solid revenue growth during the next five years... read more
This estimated product segmentation is based on revenue generated from each category. In addition to the product types described below, spirits can be categorized by value from low-price and value to super-premium or prestige. Value spirits are marketed on the basis of low price and are not heavily branded. Premium spirits are generally more expensive and supported by substantial spending on advertising, while prestige products are expensive and exclusive (i.e. produced in limited quantities).
This category includes spirits distilled from malted barley, rye, corn or wheat and makes up about 24.6% of revenue. (The spelling of US and Irish 'whiskey' differs from Scotch and Canadian 'whiskey'... read more