Industry Analysis & Industry Trends
The Global Soft Drink & Bottled Water Manufacturing industry encompasses the manufacturing of carbonated soft drinks, bottled water and functional drinks. The industry recorded solid revenue growth before 2009, underpinned by strong volume growth in emerging markets and rising demand for bottled water and other non-carbonated products in more mature markets. This occurred despite the industry's major product, carbonated soft drinks, gradually losing market share as consumers shifted toward healthier beverages. Industry revenue contacted in 2009 as the global economic downturn constrained demand across most markets. The industry is forecast to grow moderately in 2012, with emerging markets providing the major impetus for growth as developed markets continue to drag on growth... read more
Industry Products
The Global Soft Drink & Bottled Water Manufacturing industry is dominated by cola and diet cola, which together account for 54% of industry revenue. This product segment includes heavily-advertised branded colas – such as those sold by TCCC and PepsiCo – and lesser known private labels that are generally sold through supermarkets. Although private-label colas are normally cheaper for consumers to buy than those produced by the major brands, margins are often higher for the retailer.
Major player Cott Corp. has significant market share in the private label segment because it supplies Walmart in the United States and J. Sainsbury in the United Kingdom. Cola is in the mature stage of its economic life cycle... read more