Industry Analysis & Industry Trends
In the past five years, advancements in technology stimulated demand for movies, despite a dip in disposable income in established industry markets during the recession. A rise in cinema establishments throughout newly industrialized countries and online streaming website development facilitated wider access to movies. Higher quality exhibition options like high-definition TVs and digital cinema and an expected rise in GDP growth for newly industrialized nations are anticipated to support industry revenue through the rest of the year, while high-definition home media products will spur industry demand over the next five-year period... read more
Genre generally refers to shared similarities in the narrative elements from which films are constructed. Film genre is typically derived from the director's use of setting or location; mood, or a film's emotional delivery; and format, which is a more technical characteristic that can be achieved by the use of certain equipment, or because the film is presented in a certain manner. Examples of setting include war, a particular city or country, or a focus on sports or science fiction. Examples of mood include action, comedy or horror, while format includes categories such as animation, musical or documentary.
Genres have discernible audience demographics and complementary publications, such as magazines or websites, to support them and reach the desired demographic... read more