Industry Analysis & Industry Trends
Global economic volatility and the rise of accessible internet has severely diminished advertising revenue and circulation for the Global Magazine Publishing industry, which has been slow to recover. Alternative media, including quickly expanding online content, is increasingly competing for readers' time and for advertising spending. However, new technologies represent expansion opportunities for magazine publishers. Online distribution models and e-zines make it easier for companies to sell their products to new markets. This will be propelled by rising living standards and disposable income in newly industrialized countries like China, India and Brazil, which house a significant share of the world's population.
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Industry Key Buyers
The top four industry players are expected to account for just 10.6% of industry revenue in 2015. Nonetheless, concentration can vary drastically depending on specific country markets. For example, in Australia, the top four corporate groups account for an estimated 64.5% of revenue. In the United States, the top four industry firms account for an estimated 22.3% of revenue.
During the past five years, market share concentration has gradually increased due to some consolidation. In addition, technological changes and low disposable income caused many smaller publications to fold... read more