Industry Analysis & Industry Trends
Global economic volatility and the rise of accessible internet has severely diminished advertising revenue and circulation for the Global Magazine Publishing industry, which has been slow to recover. Alternative media, including quickly expanding online content, is increasingly competing for readers' time and for advertising spending. However, new technologies represent expansion opportunities for magazine publishers. Online distribution models and e-zines make it easier for companies to sell their products to new markets. This will be propelled by rising living standards and disposable income in newly industrialized countries like China, India and Brazil, which house a significant share of the world's population.
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Magazine publishers produce two core product types: consumer and business magazines. Although revenue from different segments can vary drastically among companies or markets, the breakdown discussed in this report represents the total Global Magazine Publishing industry's product offerings.
Consumer magazines target a general audience and can cover a range of topics, from fashion and autos to sports and lifestyle. This segment only includes print copies. Representing over 80.0% of 2014 revenue, consumer magazines are the most popular product for the Global Magazine Publishing industry. Newsstand sales make up just 11.6% of revenue in 2015, declining over the five-year period from nearly 17.0% in 2010... read more