Industry Analysis & Industry Trends
Global economic volatility and the rise of accessible internet has severely diminished advertising revenue and circulation for the Global Magazine Publishing industry, which has been slow to recover. Alternative media, including quickly expanding online content, is increasingly competing for readers' time and for advertising spending. However, new technologies represent expansion opportunities for magazine publishers. Online distribution models and e-zines make it easier for companies to sell their products to new markets. This will be propelled by rising living standards and disposable income in newly industrialized countries like China, India and Brazil, which house a significant share of the world's population.
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Industry SWOT Analysis
Low disposable income and a consumer transition to cheaper online products during the recessionary years dented circulation and advertising revenue by limiting magazine readership. This trend cut into industry revenue and viability significantly over the five years to 2015. As a result, industry value added (IVA), which measures the industry's contribution to the global economy, is forecast to increase at a mere 1.5% annualized rate during the 10 years to 2020. By contrast, world GDP is expected to increase at an annualized rate of 3.4% during the same period. The Global Magazine Publishing industry is expected to contract as a share of world GDP over the next 10 years, signifying an industry that is in the decline stage of its life cycle... read more