Industry Analysis & Industry Trends
Magazines and periodicals inform and entertain consumers on particular areas of interest and provide academics and professionals with up-to-date information relating to their work and their markets. These publications target specific (and niche) areas of interest and demographic groups, which can make them an attractive medium for advertisers. The Global Magazine Publishing industry is expected to generate revenue of $116.1 billion in 2012, down 1.3% compared with 2011.
Industry revenue is expected to decrease at an annualized rate of 4.4% in the five years through 2012... read more
Industry Products
Products can be segmented by the type of publication. Consumer magazines account for an estimated 70% of global periodical publishers' periodical revenue. Business-to-business periodicals, including professional and technical journals, account for an estimated 30% of periodical revenue.
Another way of segmenting products is by the broad type content (i.e. the area of interest). In the United States, the Census Bureau data broke down the source of revenue in 2009 as follows: general interest periodicals, which accounted for 43.8% of industry operating revenue; professional and academic periodicals, 16.1%; other periodicals, 6.4%; printing services for others, 2.6%; licensing of rights to content, 1.0%; and all other operating revenue, 30%... read more