Industry Analysis & Industry Trends
Global economic volatility and the rise of accessible internet has severely diminished advertising revenue and circulation for the Global Magazine Publishing industry, which has been slow to recover. Alternative media, including quickly expanding online content, is increasingly competing for readers' time and for advertising spending. However, new technologies represent expansion opportunities for magazine publishers. Online distribution models and e-zines make it easier for companies to sell their products to new markets. This will be propelled by rising living standards and disposable income in newly industrialized countries like China, India and Brazil, which house a significant share of the world's population.
... read more
The Global Magazine Publishing industry is being weighed down by competition from new media and by weakness in global advertising. As a result, magazine publishers in many advanced countries have experienced a decline in circulation. In turn, some retailers are placing less emphasis on magazine sales and shifting magazine products to lower-traffic areas in retail outlets. Recently, there has been a deterioration of economic conditions in Europe, adversely affecting the industry in a number of countries. Consequently, IBISWorld estimates that revenue has slid at a 0.3% annualized rate since 2010, landing at $99.9 billion in 2015, including growth of 0.2% in 2015... read more