Industry Analysis & Industry Trends
Global economic volatility and the rise of accessible internet has severely diminished advertising revenue and circulation for the Global Magazine Publishing industry, which has been slow to recover. Alternative media, including quickly expanding online content, is increasingly competing for readers' time and for advertising spending. However, new technologies represent expansion opportunities for magazine publishers. Online distribution models and e-zines make it easier for companies to sell their products to new markets. This will be propelled by rising living standards and disposable income in newly industrialized countries like China, India and Brazil, which house a significant share of the world's population.
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The spread of establishments in the Global Magazine Publishing industry is influenced by variations in economic development and population size. For example, the size and breadth of culture, entertainment and fashion industries can determine total spending on consumer magazine advertising.
In developed countries, household incomes and literacy levels are relatively high. These factors can promote sales of consumer, business-to-business, professional and technical periodicals; higher periodical cover prices; and higher advertising spending on a per capita basis. In some developing and newly industrialized countries, such as China, magazine sales and magazine advertising spending are growing at strong rates... read more