Industry Analysis & Industry Trends
Global economic volatility and the rise of accessible internet has severely diminished advertising revenue and circulation for the Global Magazine Publishing industry, which has been slow to recover. Alternative media, including quickly expanding online content, is increasingly competing for readers' time and for advertising spending. However, new technologies represent expansion opportunities for magazine publishers. Online distribution models and e-zines make it easier for companies to sell their products to new markets. This will be propelled by rising living standards and disposable income in newly industrialized countries like China, India and Brazil, which house a significant share of the world's population.
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The majority of industry work is labor intensive and includes journalism, photography, editing, marketing, sales and distribution. Some periodical publishers have outsourced printing, and many are transitioning toward a digital publication model, which reduces capital costs. However, the majority of magazines are still physically produced in-house. Consequently, for every dollar spent on labor the industry spends about $0.11 on capital... read more