Industry Analysis & Industry Trends
Though low disposable income in developed nations and diminished revenue from advertising hampered the industry during the Great Recession, newly industrialized nations have increased their consumption and demand for magazines in line with their rising standards of living. Magazine operators will increasingly invest in online and mobile applications to attract readers. As a result of these factors, circulation and revenue are expected to expand over the next five years... read more
Industry SWOT Analysis
Low disposable income and a consumer transition to cheaper online products during the past five years dented circulation and advertising revenue by limiting magazine readership. As a result, industry value added (IVA), which measures the industry's contribution to the global economy, is forecast to decline at a 2.4% annualized rate during the 10 years to 2018 as a result of this trend in the industry's major market. Consequently, the industry is projected to contract as a share of world GDP, which is estimated to rise at a 5.4% annualized rate from 2008 to 2018.
The industry is also being affected by the rise of online media. Information technology is allowing people to automatically share opinions, interests and news, which reduces demand for magazines... read more