Industry Analysis & Industry Trends
The Global Graphic and Industrial Design industry is expected to generate $41.4 billion in 2011, up 0.5% from 2010. This represents a weak second year of recovery following the global recession, which caused a decline in demand as cash-strapped businesses cut back non-essential spending. As this report measures global revenue in US dollar terms, the appreciation of the US dollar in 2009 magnified the decline in underlying demand. Over the five years through 2011-12, industry revenue is estimated to increase an average annual rate of 0.6%.
While a rebound is forecast, it hinges on a continued recovery in global economic conditions... read more
Industry Products
The market for graphic design services is considerably larger than the market for industrial design. While graphic design is widely used by businesses and other organizations across a wide range of industries, the market for industrial design is slightly more niche, consisting mostly of manufacturers of consumer durable goods. The key difference between the two services is that graphic designers design their clients' communications while industrial designers help to design the products.
Graphic design
Graphic designers aim to enhance the visual appeal of their client's communication, be it a publication, an advertisement, a website, product packaging, or corporate logo and branding... read more