Industry Analysis & Industry Trends
The Global Graphic Designers industry is expected to generate $43.5 billion in 2012, up 2.9% from 2011. This represents a continuation of recovery following the global recession, which caused a decline in demand as cash-strapped businesses cut back non-essential spending. As this report measures global revenue in US dollar terms, the appreciation of the US dollar in 2009 magnified the decline in underlying demand. Over the five years through 2012, industry revenue is estimated to decrease at an annualized 0.7%.
While a rebound is forecast, it hinges on a continued recovery in global economic conditions... read more
The geographic spread of graphic design firms tends to differ slightly from that of industrial designers. While both tend to be closely related to economy size and in particular, per capita income, graphic firms tend to be more widely spread within regions as opposed to industrial design firms, which tend to cluster around technology and innovation hubs.
The spread of graphic design firms follows per capita income because consumers in high per capita income regions have stronger spending power. There is therefore a greater incentive for businesses to spend on advertising and promotional activities in these regions, in competition for the consumer dollar, and this flows through to demand for graphic design services... read more