Industry Analysis & Industry Trends
During the past five years, the Global Fast Food Restaurants industry has expanded despite changing consumer tastes and a struggling economy. As disposable income decreased due to the recession, consumers cut back on luxuries like eating out. Consumers are also becoming increasingly health-conscious. While major fast food retailers have responded by expanding the number of healthy options on their menus, the general trend toward health awareness has hurt demand for the typically greasy food provided by the these restaurants. However, the industry experienced steady and growing demand from emerging economies, which boosted the industry's overall performance. Over the five years to 2012, industry revenue will grow at an average annual rate of 2.2% to $499.5 billion. Revenue declined 2.6%... read more
Industry Analysis
The Global Fast Food Restaurants industry has managed to grow over the past five years despite being battered by a weakened global economy and society's increasing awareness of the health risks associated with a diet high in fat, salt and sugar. Despite these obstacles, the industry experienced steady and growing demand from emerging economies. The industry's attempts to respond to changes in consumer preferences have also supported revenue growth. Over the five years to 2012, revenue is expected to grow at an average rate of 2.2% per year. Industry revenue declined 2.6% to $444.7 billion in 2009, but bounced back 4.4% in 2010 to $464.2 billion and continued growth into 2011. In 2012, revenue is expected to grow an additional 3.2% to total $499.5 billion... read more