Industry Analysis & Industry Trends
The Global Fast Food Restaurants industry has managed to grow over the past five years despite being battered by a weakened global economy and society's increasing awareness of the health risks associated with a diet high in fat, salt and sugar. The industry's attempts to respond to changes in consumer preferences have also supported revenue growth. Moreover, over the five years to 2020, IBISWorld forecasts that the industry will continue to surge forward. Global fast food restaurants will benefit as the global economy improves and consumers continue to spend on small luxuries, such as eating out. Rising international expansion of US-based fast food chains will continue to be the primary driver of industry growth as emerging economies increasingly demand more fast food options... read more
Industry Key Buyers
IBISWorld estimates that in 2015, the top four global players, all based in the United States (McDonald's, Yum Brands, Doctor's Associates, and Burger King) will account for about 31.5% of the available market share. The dominance of only one country's brands provides this global industry with an overall low concentration level.
The Global Fast Food Restaurants industry is highly fragmented, with a large portion of single-location restaurants (as distinct from franchised and chain operators) providing a diverse range of cuisine and fast food choices to customers across the globe.
The market share of the major global operators is not expected to grow over the five years through 2020, despite the opening of more stores in high-growth emerging countries... read more