Industry Analysis & Industry Trends
Over the past five years, the Global Fast Food Restaurants industry has expanded despite changing consumer tastes and a struggling global economy. As disposable income decreased due to the recession, consumers cut back on luxuries such as eating out. However, fast food operators outperformed full-service restaurants during this time, as many consumers found room within their budgets for lower-priced and convenient food options. The industry also experienced steady and growing demand from emerging economies, which boosted the industry's overall performance. Despite countering global economic trends, the industry has been forced to adapt to increasingly health-conscious consumer preferences... read more
The Global Fast Food Restaurants industry has managed to grow over the past five years despite being battered by a weakened global economy and society's increasing awareness of the health risks associated with a diet high in fat, salt and sugar. Despite these obstacles, the industry experienced steady and growing demand from emerging economies. The industry's attempts to respond to changes in consumer preferences have also supported revenue growth. Over the five years to 2014, revenue is expected to grow at an average annual rate of 3.5% to $551.0 billion, which includes a growth of 2.0% in 2014.
In many developed economies, the industry is approaching saturation levels due to an oversupply of fast food businesses and extensive franchising... read more