Industry Analysis & Industry Trends
The Global Fast Food Restaurants industry has managed to grow over the past five years despite being battered by a weakened global economy and society's increasing awareness of the health risks associated with a diet high in fat, salt and sugar. The industry's attempts to respond to changes in consumer preferences have also supported revenue growth. Moreover, over the five years to 2020, IBISWorld forecasts that the industry will continue to surge forward. Global fast food restaurants will benefit as the global economy improves and consumers continue to spend on small luxuries, such as eating out. Rising international expansion of US-based fast food chains will continue to be the primary driver of industry growth as emerging economies increasingly demand more fast food options... read more
Industry growth is driven by population size and income level and growth. This translates to an estimated 44.2% revenue share in North America, but with about 40.0% of global revenue concentrated in the United States. The United States is the home of the franchised and chain fast food concept, with the emergence of McDonald's in the 1960s.
Other developed regions also have a high concentration of industry revenue, including Europe at about 17.0%, with a particularly high concentration in Germany (and France to a lesser extent), the powerhouse economy of the EU. Oceania also makes up 4.2% of global revenue, and includes Australia, which already has an affinity for fast food... read more