Industry Analysis & Industry Trends
Over the past five years, the Global Fast Food Restaurants industry has expanded despite changing consumer tastes and a struggling global economy. As disposable income decreased due to the recession, consumers cut back on luxuries such as eating out. However, fast food operators outperformed full-service restaurants during this time, as many consumers found room within their budgets for lower-priced and convenient food options. The industry also experienced steady and growing demand from emerging economies, which boosted the industry's overall performance. Despite countering global economic trends, the industry has been forced to adapt to increasingly health-conscious consumer preferences... read more
Industry SWOT Analysis
The Global Fast Food Restaurants industry is in the growth phase of its industry life cycle with industry growth in emerging economies increasing at a faster rate than in developed countries. Overall, industry value added, which measures an industry's contribution to the overall global economy, is forecast to increase at an annualized 3.4% in the ten years to 2019. While this rate is lower than expected annualized global GDP growth of 5.9% over the same period, the industry's growth in emerging economies is currently exploding and will likely outperform the overall economy over the long term.
In developed nations fast food industries are in the mature phase, with the market approaching saturation levels, so emerging nations are driving aggressive growth in the global industry... read more