Global Fast Food Restaurants: Market Research Report

Global Market Research • Global Market Size • Industry Statistics • Industry Analysis • Industry Trends

Global Fast Food Restaurants Market Research Report | Feb 2014

The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Fast Food Restaurants global market research report offers insightful industry analysis and research into the market at an international level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
McDonald's Corporation McDonald's Corporation market share
Yum! Brands, Inc. Yum! Brands, Inc. market share
Industry Statistics & Forecast
Annual Growth 09-14
Annual Growth 14-19
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Employment ('000)
Industry Analysis & Industry Trends

Over the past five years, the Global Fast Food Restaurants industry has expanded despite changing consumer tastes and a struggling global economy. As disposable income decreased due to the recession, consumers cut back on luxuries such as eating out. However, fast food operators outperformed full-service restaurants during this time, as many consumers found room within their budgets for lower-priced and convenient food options. The industry also experienced steady and growing demand from emerging economies, which boosted the industry's overall performance. Despite countering global economic trends, the industry has been forced to adapt to increasingly health-conscious consumer preferences... read more

Industry Key Buyers

IBISWorld estimates that in 2014, the top four global players, all based in the United States (McDonald's, Yum Brands, Doctor's Associates, and Burger King) will account for about 34.2% of the available market share. The dominance of only one country's brands provides this global industry with an overall low concentration level.

The Global Fast Food Restaurants industry is highly fragmented, with a large portion of single-location restaurants (as distinct from franchised and chain operators) providing a diverse range of cuisine and fast food choices to customers across the globe.

The market share of the major global operators is not expected to grow over the five years through 2019, despite the opening of more stores in high-growth emerging countries... read more


Industry ProductsRelated ReportsTable of Contents

What is the Global Fast Food Restaurants Industry?

This industry is composed of restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees are not accounted for in total industry revenue. Most of the industry's establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.

Industry Products
Limited service - eat inLimited service - takeoutMobile and street vendorsCafeterias and buffets
Industry Activities
Operating quick-service restaurantsOperating fast food servicesOperating drive-through and takeout facilities

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