Industry Analysis & Industry Trends
The Global Fast Food Restaurants industry is only one component of the wider food service sub-sector, including cafes, cafeterias, full-service restaurants, casual dining, coffee shops, street stalls and takeout stands, with an estimated total revenue of about $1.85 trillion (in US dollars) in 2011. This industry is estimated to account for revenue of $674.9 billion in 2011, or about 36.5% of the global food service sub-sector. Industry revenue is estimated to increase at an annualized rate of 2.9% in the five years to 2011, with a 5.1% increase expected in 2011. Developed nations are estimated to account for about 83% of total global industry revenue in 2011, led by the United States at 58% of total industry revenue... read more
Industry Products
Franchised and multi-establishment operators account for a relatively low share of establishments, but for a much greater share of total global revenue, due to their spread of locations. This relates to their generally higher expenditure on image, new product development and general promotions to establish a point of difference from other operators and to increase in-store traffic and average expenditure per customer.
The main foods offered by major franchised and multi-chain players in the industry are sandwiches (including hamburgers), chicken-based products, pizzas and tacos. In recent years, some firms have acquired or opened chains under new brands to offer pizzas and other Italian style foods, Mexican foods and other food styles... read more