Industry Analysis & Industry Trends
During the past five years, the Global Fast Food Restaurants industry has expanded despite changing consumer tastes and a struggling global economy. As disposable income decreased due to the recession, consumers cut back on luxuries like eating out. However, fast food operators outperformed full-service restaurants during this time as many consumers found room within their budgets for lower-priced and convenient food options. The industry also experienced steady and growing demand from emerging economies, which boosted the industry's overall performance. Despite countering global economic trends, the industry has been forced to adapt to increasingly health-conscious consumer preferences... read more
Industry growth is driven by population size and income level and growth. This translates to an estimated 44.2% revenue share in North America, but with about 40.0% of global revenue concentrated in the United States. The United States is the home of the franchised and chain fast food concept, with the emergence of McDonald's in the 1960s.
Other developed regions also have a high concentration of industry revenue, including Europe at about 17.0%, with a particularly high concentration in Germany (and France to a lesser extent), the powerhouse economy of the EU. Oceania also makes up 4.2% of global revenue, and includes Australia, which already has an affinity for fast food... read more