Industry Analysis & Industry Trends
Over the past five years, the Global Fast Food Restaurants industry has expanded despite changing consumer tastes and a struggling global economy. As disposable income decreased due to the recession, consumers cut back on luxuries such as eating out. However, fast food operators outperformed full-service restaurants during this time, as many consumers found room within their budgets for lower-priced and convenient food options. The industry also experienced steady and growing demand from emerging economies, which boosted the industry's overall performance. Despite countering global economic trends, the industry has been forced to adapt to increasingly health-conscious consumer preferences... read more
Industry Key Buyers
IBISWorld estimates that in 2014, the top four global players, all based in the United States (McDonald's, Yum Brands, Doctor's Associates, and Burger King) will account for about 34.2% of the available market share. The dominance of only one country's brands provides this global industry with an overall low concentration level.
The Global Fast Food Restaurants industry is highly fragmented, with a large portion of single-location restaurants (as distinct from franchised and chain operators) providing a diverse range of cuisine and fast food choices to customers across the globe.
The market share of the major global operators is not expected to grow over the five years through 2019, despite the opening of more stores in high-growth emerging countries... read more