Industry Analysis & Industry Trends
The industry's growth has been stagnating, particularly in developed markets, where digital media is increasingly replacing print form. The global recession also reduced consumer spending and advertising budgets, which ultimately led to a drop in commercial printing. However, growth in developing markets has somewhat mitigated the industry's revenue declines and industry revenue is forecast to grow in the five years to 2020... read more
Industry SWOT Analysis
In the 10 years to 2020, industry value added (IVA), which measure's the industry contribution to the overall economy, is forecast to remain flat, growing an annualized 0.2%. In comparison, the global economy is expected to grow at an average annual rate of about 3.4% over the five-year period. The stagnant rate of IVA is mainly due to competition from digital media and excess capacity in the Global Commercial Printing industry. Despite rising demand in emerging markets, unit selling prices in developed countries have fallen and are expected to continue this downward trend over the next five years.
Firms in this industry have been increasingly exposed to competition with digital media alternatives, particularly in developed countries... read more