Industry Analysis & Industry Trends
The shift to digital media platforms has siphoned advertising dollars away from print operators toward digital media. This general trend, exacerbated by the recession, caused revenue to decline over the past five years. As the global economy picks up and emerging countries continue to grow rapidly, revenue will bounce back slightly in the next five years... read more
Industry Products
Commercial lithographic printing
The Global Commercial Printing industry derives the majority of its revenue from commercial lithographic printing, which is estimated to contribute 48.2% of the industry's revenue. Lithographic printing is the most common form of printing technology and is used to print thousands of copies of the same item in one production run. It uses an ink-coated printing plate, which is rotated onto a rubber blanket cylinder, which then transfers the text and image onto the paper. Modern lithographic printing machines use ultraviolet light to transfer the image onto the printing plate. Demand for lithographic commercial printing has declined in mature markets, such as North America and Europe, over the past five years... read more