Industry Analysis & Industry Trends
The Global Car and Automobile Sales industry experienced a significant decline during the global recession, as the industry is vulnerable to economic shifts in employment and spending. While demand for new and used vehicles in mature markets (e.g. Japan, Western Europe and the United States) fell during the economic downturn, the industry flourished in the emerging economies of Brazil, Russia, India and China. The release of pent-up demand for industry products will drive sales over the next five years, and the development of energy-efficient hybrid and electric vehicles is expected to lead the industry into a new era of prosperity... read more
Industry SWOT Analysis
There are two distinct trends in the life cycle stage of the Global Car and Automobile Sales industry. In developed economies, the industry is in a mature stage. There is limited growth potential as the market is saturated. The population is aging and demand is mainly in the form of vehicle replacement, rather than additional vehicle sales. In countries such as Japan, the younger population is not interested in owning vehicles, which further aggravates the already limited potential market.
In emerging economies, however, the industry is growing, fueled by rising wealth, improved standards of living and increasing access to proper road infrastructure... read more