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Global Book Publishing: Market Research Report

Global Market Research • Global Market Size • Industry Statistics • Industry Analysis • Industry Trends

Global Book Publishing Market Research Report | Mar 2012

The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Book Publishing global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Bertelsmann AG Bertelsmann AG market share
Lagardere Lagardere market share
McGraw-Hill McGraw-Hill  market share
Pearson Pearson market share
Industry Statistics & Forecast
Revenue
$94bn
Annual Growth 07-12
-0.7%
Annual Growth 12-17
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Profit
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Employment ('000)
746
Businesses
50,828
Industry Analysis & Industry Trends

Book publishing has fared well through the turmoil created by new technologies, such as newspapers, radio, TV and the internet. Nevertheless, book publishers are increasingly competing with other media for readers' time. Publishers are also facing a shift toward digital publications, which is creating opportunities and risks that will have to be managed carefully.

The Global Book Publishing industry is forecast to generate revenue of $94 billion in 2012, up 0.1% on the previous year. Annually, about 4.5 billion books are sold worldwide. The industry's revenue is expected to have decreased by 0.7% per annum over the past five years. However, movements in industry activity vary by region and product... read more

Starting a New Business

Barriers to entry are moderate overall, though they can vary by country and region. Barriers include the reputation and distribution capabilities of incumbents.

It can take time and cost money to build a good reputation among authors, literary agents, book purchasers and readers. A publisher's reputation can be promoted by having a track record of publishing quality books; developed an expertise in particular subject matters; a strong and well-known brand; the ability to market books (such as in attracting media attention, arranging point-of-sale material, establishing book clubs and fairs, and helping authors develop a web presence); and a well-known ability to understand legal issues. The ability to appraise the quality of manuscripts is also important... read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Global Book Publishing Industry?

This industry comprises enterprises known as book publishers. Enterprises in this industry carry out design, editing and marketing activities necessary for producing and distributing books. These establishments may publish books in print, electronic or audio form.

Industry Products
Consumer books (excluding textbooks)School and college textbooksProfessional, technical and scholarly books
 
Industry Activities
Almanac publishingAtlas and map publishingBook publishingDictionary publishingEncyclopedia publishingGlobe cover publishingPamphlet publishingTechnical manual publishingTravel guide publishing


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