Industry Analysis & Industry Trends
The industry remained fairly stable in the past five years as lower incomes encouraged consumers to purchase frozen fruits and juices rather than higher-priced fresh varieties. Additionally, consumer desire for convenient and faster-to-prepare foods increased demand for frozen fruit. Still, industry products faced significant competition from fresh fruit and juice, which are often perceived to be nutritionally superior. In the next five years, the industry is anticipated to experience slightly stronger growth; however, demand and revenue will be hampered by stronger competition from fresh fruit and juice as disposable incomes rise.... purchase to read more
Industry Report - Starting a New Business Chapter
The barriers to entry for the Frozen Fruit and Juice Production industry are moderate. The initial level of capital investment is high because new firms must construct, purchase, or lease a facility and purchase processing equipment. Freezing equipment is expensive and is the most essential; firms that cannot afford the necessary equipment will be unable to enter the industry.
A major threat to new entrants is the entrenched position that major players already hold in the market. These top companies have strong product portfolios and brands that are well-known to consumers, such as Minute Maid and Welch's. Furthermore, these firms have large marketing and advertising budgets that allow them to continue growing their brand... purchase to read more