Fitness DVD Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fitness DVD Production Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | Dec 2014

No sweat: Despite increasing competition, fitness DVDs remain popular with older audiences

IBISWorld’s Fitness DVD Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
BeachBody BeachBody market share
Gaiam Gaiam market share
Lions Gate Entertainment Corporation Lions Gate Entertainment Corporation market share
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more

Industry Report - Industry Investment Chapter

This industry is labor intensive because fitness video producers often rent technology for a fraction of its cost, while highly skilled workers and artists are required in all steps of the production process. Workers in this industry include actors, fitness experts, producers, directors, editors, camera crew and lighting experts. The average annual industry wage is over $65,000, which reflects the highly-paid talent that industry companies commonly pursue. On the other hand, many companies rent out filming equipment and studio space for their productions. Consequently, capital costs are low. For every dollar spent on labor the industry spends only $0.04 on capital... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fitness DVD Production Industry?

This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CD, etc) that can be sold through brick-and-mortar stores, online retailers or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or digital download.

Industry Products
Yoga DVDsPilates DVDsDance DVDsWalk DVDsStrength and toning DVDsCardio & Tae Bo DVDsOther DVDs
Industry Activities
Creating a production timeline and ensuring that timelines are metFinding and securing financing for video productionsProducing fitness contentPublicizing productionsSelling and distributing videos

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