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Fitness DVD Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fitness DVD Production Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | Dec 2014

No sweat: Despite increasing competition, fitness DVDs remain popular with older audiences

IBISWorld’s Fitness DVD Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
BeachBody BeachBody market share
Gaiam Gaiam market share
Lions Gate Entertainment Corporation Lions Gate Entertainment Corporation market share
Industry Statistics & Market Size
Revenue
$297m
Annual Growth 09-14
7.7%
Annual Growth 14-19
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Profit
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Employment
1,884
Businesses
520
Industry Analysis & Industry Trends

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more

Industry Report - Industry Key Buyers Chapter

The top four players make up about 76.3% of revenue in the Fitness DVD Production industry, indicating a high level of market share concentration. Larger companies are more successful in this industry since they possess other digital distribution methods, sell supplemental fitness products and, in the case of Lionsgate, operate the vast majority of their company affairs through motion picture production and distribution. Specialized fitness companies that lack the additional methods to distribute often cannot achieve the same notoriety or level of sales as major DVD producers. Consequently, the concentration of smaller companies decreased during the five years 2014... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Fitness DVD Production Industry?

This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CD, etc) that can be sold through brick-and-mortar stores, online retailers or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or digital download.

Industry Products
Yoga DVDsPilates DVDsDance DVDsWalk DVDsStrength and toning DVDsCardio & Tae Bo DVDsOther DVDs
 
Industry Activities
Creating a production timeline and ensuring that timelines are metFinding and securing financing for video productionsProducing fitness contentPublicizing productionsSelling and distributing videos


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