Industry Analysis & Industry Trends
Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more
Industry Report - Industry Products Chapter
Consumers have a variety of types of fitness DVDs from which to choose. The overarching trends during the past five years have favored fun, convenient or serene video workouts. This has led to growth in the dance, short and yoga video segments.
Celebrity appearances drive sales
Fitness DVDs with celebrity trainers are growing in popularity. Consumers enjoy bringing the experience of a TV show or movie into their homes. Moreover, celebrity DVDs are often cross-promoted during the airing of the show. Jillian Michaels' 30 Day Shred is the best-selling fitness DVD title of the past decade, according to Nielsen VideoScan. Jillian Michaels is best known for her role as the star trainer on The Biggest Loser TV series... purchase to read more