Fitness DVD Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fitness DVD Production Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | Nov 2012

No sweat: Fitness DVDs have been banking on their celebrity trainers and cheaper formats

IBISWorld’s Fitness DVD Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
BeachBody BeachBody market share
Gaiam Gaiam market share
Lions Gate Entertainment Corporation Lions Gate Entertainment Corporation market share
Industry Statistics & Market Size
Annual Growth 07-12
Annual Growth 12-17
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Industry Analysis & Industry Trends

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more

Industry Report - Starting a New Business Chapter

Size and reputation provides incumbent industry players with a significant advantage in acquiring scarce resources such as top fitness instructors or financing. These large companies have the advantage because of name recognition. For the same reasons they have a greater ease in distributing DVDs produced under their label. Greater size also allows these companies to hire specialized managers and teams of editors, speeding up and improving the quality of the production process.

Vertical integration in particular gives large companies a competitive advantage. The long-term agreements that DVD producers have with distributors, often sharing ownership, affect the entire production process... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fitness DVD Production Industry?

This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CD, etc) that can be sold in brick-and-mortar stores, online or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or streaming via the internet.

Industry Products
Yoga DVDsPilates DVDsDance DVDsWalk DVDsToning DVDsCardio & Tae Bo DVDsOther DVDs
Industry Activities
Creating a production timeline and ensuring that timelines are metFinding and securing financing for video productionsProducing fitness contentPublicizing productionsDistributing videos

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