Fitness DVD Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fitness DVD Production Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | Nov 2012

No sweat: Fitness DVDs have been banking on their celebrity trainers and cheaper formats

IBISWorld’s Fitness DVD Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
BeachBody BeachBody market share
Gaiam Gaiam market share
Lions Gate Entertainment Corporation Lions Gate Entertainment Corporation market share
Industry Statistics & Market Size
Annual Growth 07-12
Annual Growth 12-17
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Industry Analysis & Industry Trends

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more

Industry Report - Industry Products Chapter

Consumers have a variety of types of fitness DVDs from which to choose. The overarching trends during the past five years have favored fun, convenient or serene video workouts. This has led to growth in the dance, short and yoga video segments.

Celebrity appearances drive sales

Fitness DVDs with celebrity trainers are growing in popularity. Consumers enjoy bringing the experience of a TV show or movie into their homes. Moreover, celebrity DVDs are often cross-promoted during the airing of the show. Jillian Michaels' 30 Day Shred is the best-selling fitness DVD title of the past decade, according to Nielsen VideoScan. Jillian Michaels is best known for her role as the star trainer on The Biggest Loser TV series... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fitness DVD Production Industry?

This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CD, etc) that can be sold in brick-and-mortar stores, online or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or streaming via the internet.

Industry Products
Yoga DVDsPilates DVDsDance DVDsWalk DVDsToning DVDsCardio & Tae Bo DVDsOther DVDs
Industry Activities
Creating a production timeline and ensuring that timelines are metFinding and securing financing for video productionsProducing fitness contentPublicizing productionsDistributing videos

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