Industry Analysis & Industry Trends
Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more
Industry Report - Industry Analysis Chapter
Over the past five years, the market for fitness DVDs has remained massively popular among middle-aged and elder consumers. Compared to personal trainers and gym memberships, fitness DVDs are a low-cost alternative that is also particularly popular among those who are slowly working their way into regular exercise. Despite gradually waning leisure time among most working adults, revenue for fitness DVD producers has increased 7.7% over the five years to 2014 to $297.2 million.
Still, competition outside of the industry is intense, and alternative fitness programs and other forms of fitness videos that are available through other media pose a significant threat to the industry's popularity... purchase to read more