Fitness DVD Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fitness DVD Production Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | Jun 2016

Cool down: Fitness DVD sales have declined in response to new digital distribution methods

IBISWorld’s Fitness DVD Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
BeachBody BeachBody market share
Gaiam Gaiam market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Purchase to read more
Purchase to read more
Industry Analysis & Industry Trends

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

Over the 10 years to 2021, the Fitness DVD Production industry is anticipated steadily decline. Consumers are purchasing fewer fitness DVDs as the industry's younger demographic pursues fitness products that are distributed through mobile apps and streaming set-top boxes. The Fitness DVD Production industry is expected to decline as a share of the economy, as measured by industry value added (IVA). IVA is projected to fall at a 5.4% annualized rate over the 10 years to 2021, compared with projected 2.2% annualized growth rate for GDP. Consequently the number of companies in the industry is projected to fall at a 10-year annualized rate of 5.5% to 43 enterprises in 2021... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fitness DVD Production Industry?

This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CD, etc.) that can be sold through brick-and-mortar stores, online retailers or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or digital download.

Industry Products
Strength and toning DVDsDance DVDsYoga DVDsCardio and Tae Bo DVDsPilates DVDsOther DVDs
Industry Activities
Creating a production timeline and ensuring that timelines are metFinding and securing financing for video productionsProducing fitness contentPublicizing productionsSelling and distributing videos

View Sample
Select Clients