SEARCH   
MEMBER LOGIN    

Fitness DVD Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fitness DVD Production Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | Dec 2014

No sweat: Despite increasing competition, fitness DVDs remain popular with older audiences

IBISWorld’s Fitness DVD Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
BeachBody BeachBody market share
Gaiam Gaiam market share
Lions Gate Entertainment Corporation Lions Gate Entertainment Corporation market share
Industry Statistics & Market Size
Revenue
$297m
Annual Growth 09-14
7.7%
Annual Growth 14-19
Purchase to read more
Profit
Purchase to read more
Employment
1,884
Businesses
520
Industry Analysis & Industry Trends

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more

Industry Report - Industry Analysis Chapter

Over the past five years, the market for fitness DVDs has remained massively popular among middle-aged and elder consumers. Compared to personal trainers and gym memberships, fitness DVDs are a low-cost alternative that is also particularly popular among those who are slowly working their way into regular exercise. Despite gradually waning leisure time among most working adults, revenue for fitness DVD producers has increased 7.7% over the five years to 2014 to $297.2 million.

Still, competition outside of the industry is intense, and alternative fitness programs and other forms of fitness videos that are available through other media pose a significant threat to the industry's popularity... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Fitness DVD Production Industry?

This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CD, etc) that can be sold through brick-and-mortar stores, online retailers or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or digital download.

Industry Products
Yoga DVDsPilates DVDsDance DVDsWalk DVDsStrength and toning DVDsCardio & Tae Bo DVDsOther DVDs
 
Industry Activities
Creating a production timeline and ensuring that timelines are metFinding and securing financing for video productionsProducing fitness contentPublicizing productionsSelling and distributing videos


View Sample
Quote
Select Clients