Industry Analysis & Industry Trends
Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more
Industry Report - Starting a New Business Chapter
Size and reputation provide incumbent industry players with a significant advantage in acquiring scarce resources such as top fitness instructors or production financing. Large companies hold an advantage because of name recognition, which may encourage greater sales simply because of the brand's popularity alone. Greater size also allows these companies to hire specialized managers and teams of editors, speeding up and improving the quality of the production process.
Vertical integration in particular gives large companies a competitive advantage. The long-term agreements that DVD producers have with distributors affect the entire production process... purchase to read more