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Fitness DVD Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fitness DVD Production Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | Jun 2016

Cool down: Fitness DVD sales have declined in response to new digital distribution methods

IBISWorld’s Fitness DVD Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
BeachBody BeachBody market share
Gaiam Gaiam market share
Industry Statistics & Market Size
Revenue
$254m
Annual Growth 11-16
-5.6%
Annual Growth 16-21
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Profit
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Employment
519
Businesses
54
Industry Analysis & Industry Trends

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more

Industry Report - Starting a New Business Chapter

Size and reputation provide incumbent industry players with a significant advantage in acquiring scarce resources such as top fitness instructors or production financing. Large companies hold an advantage because of name recognition, which may encourage greater sales simply because of the brand's popularity alone. Greater size also allows these companies to hire specialized managers and teams of editors, speeding up and improving the quality of the production process.

Vertical integration in particular gives large companies a competitive advantage. The long-term agreements that DVD producers have with distributors affect the entire production process... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Fitness DVD Production Industry?

This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CD, etc.) that can be sold through brick-and-mortar stores, online retailers or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or digital download.

Industry Products
Strength and toning DVDsDance DVDsYoga DVDsCardio and Tae Bo DVDsPilates DVDsOther DVDs
 
Industry Activities
Creating a production timeline and ensuring that timelines are metFinding and securing financing for video productionsProducing fitness contentPublicizing productionsSelling and distributing videos


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