Fitness DVD Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fitness DVD Production Market Research Report | Consumer Goods & Services | Book Publishing & Broadcasting | Nov 2012

No sweat: Fitness DVDs have been banking on their celebrity trainers and cheaper formats

IBISWorld’s Fitness DVD Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
BeachBody BeachBody market share
Gaiam Gaiam market share
Lions Gate Entertainment Corporation Lions Gate Entertainment Corporation market share
Industry Statistics & Market Size
Annual Growth 07-12
Annual Growth 12-17
Purchase to read more
Purchase to read more
Industry Analysis & Industry Trends

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth.... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

Over the 10 years to 2017, the Fitness DVD Production industry is anticipated to grow rapidly. Consumers are buying more fitness DVDs as the credibility of the programs improves, celebrity endorsements attract interest and physicians increasingly recommend exercise to their physicians. As a result, the Fitness DVD Production industry is expected to increase as a share of the economy, as measured by industry value added (IVA). IVA is projected to grow at a 14.6% annualized rate over the 10 years to 2017, compared to a 1.9% annualized growth rate projected for GDP. Consequently the number of companies in the industry is projected to grow at a 10-year annualized rate of 12.9% to 888 enterprises in 2017... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fitness DVD Production Industry?

This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CD, etc) that can be sold in brick-and-mortar stores, online or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or streaming via the internet.

Industry Products
Yoga DVDsPilates DVDsDance DVDsWalk DVDsToning DVDsCardio & Tae Bo DVDsOther DVDs
Industry Activities
Creating a production timeline and ensuring that timelines are metFinding and securing financing for video productionsProducing fitness contentPublicizing productionsDistributing videos

View Sample
Select Clients