Industry Analysis & Industry Trends
While fantasy sports have always been popular, the trend has been growing steadily as more people get connected to the internet and mobile devices, making it easier to manage teams and trades. Despite a stumble during the recession when per capita disposable income was low, the industry has posted double-digit annualized growth since 2007. This industry generates most of its revenue from advertisements, so as advertising expenditure grows, it boots Fantasy Sports Services' revenue. As free time decreases, however, there is less time for consumers to join fantasy leagues, potentially hurting revenue.... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Fantasy Sports Services industry involves a medium level of concentration. In 2014, the four largest industry players are estimated to account for 40.6% of total industry revenue. Although the four largest players are highly visible, the total industry comprises hundreds of industry players that generate income through advertising of content through a number of sites. In 2014, the single largest player is Yahoo Inc., which is estimated to control 18.0% of total revenue. Yahoo has remained the largest industry player over the past five years because it was the first major source of fantasy sports services and, therefore, has attracted a loyal fan base as users often stay with the same provider.
Over the past five years, industry concentration has remained steady... purchase to read more