Industry Analysis & Industry Trends
Is this the real life, or is this just fantasy?
While fantasy sports have always been popular, the trend has been growing steadily as more people get connected to the internet and mobile devices, making it easier to manage teams and trades. Despite a stumble during the recession when per capita disposable income was low, the industry has posted double-digit annualized growth since 2007. This industry generates most of its revenue from advertisements, so as advertising expenditure grows, it boots Fantasy Sports Services' revenue. As free time decreases, however, there is less time for consumers to join fantasy leagues, potentially hurting revenue.... purchase to read more
Industry Report - Industry Products Chapter
Fantasy football (National Football League)
Fantasy football leagues, based around the National Football League (NFL), generate the largest share of industry revenue, estimated at 36.4% for 2013. According to a 2008 Harris Poll, the NFL is the most popular sports league in the United States, with 30.0% listing it as their favorite sport. CBS launched the first free online fantasy football platform in 1997, and online leagues have come to dominate the landscape. Fantasy football's share of industry revenue has increased in the five years to 2013. In fact, the rising popularity of fantasy NFL leagues led the NFL to direct teams in 2011 to start showing fantasy statistics on scoreboards during games... purchase to read more