Industry Analysis & Industry Trends
The Fantasy Sports Services industry is expanding quickly due to the growth in the number of broadband and mobile connections, rising advertising expenditure and an increase in sports participation and viewership. In the next five years, the industry will continue to grow aggressively. This growth will be partially due to expansion among new types of fantasy sports leagues. Additonally, the industry will benefit from more women participating in fantasy sports.... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Fantasy Sports Services industry involves a medium level of concentration. In 2015, the four largest industry players are estimated to account for 41.4% of total industry revenue. Although the four largest players are highly visible, the total industry comprises hundreds of industry players that generate income through advertising of content through a number of sites. In 2015, the single largest player is Yahoo Inc., which is estimated to control 18.0% of total revenue. Yahoo has remained the largest industry player over the past five years because it was the
first major source of fantasy sports services and, therefore, has attracted a loyal fan base as users often stay with the same provider.
Over the past five years, industry concentration has remained steady... purchase to read more