Industry Analysis & Industry Trends
An open book
The rising penetration of e-reader and tablet sales has bolstered revenue for this new industry. Demand will continue to increase, though at a less rapid pace, over the next five years. Publisher disagreements concerning e-book pricing will likely threaten industry profit, and access to free e-books will hurt demand. Nevertheless, an increase in discretionary income will lead to greater e-reader sales, benefiting e-book publishers.... purchase to read more
Industry Report - Starting a New Business Chapter
While the costs of publishing an e-book are relatively low, publishing a successful e-book takes much more investment. The major barriers to entry include the costs of recruiting authors; developing distribution channels and marketing. While most of these activities can be outsourced, revenue is never guaranteed, and the costs typically recur for each e-book published.
Established e-book publishers streamline operations, cutting their production costs and taking advantage of large e-book collections to make deals with distributors. This factor enables established publishers to offer books at competitive prices and get the best deal from distributors... purchase to read more