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Durable Baby Goods Stores in the US Industry Data and Analysis
The durable baby goods stores industry faces significant challenges tied to historic low birth rates and shifting demographics. Data from the CDC reveals that in 2024, the US recorded 3,622,673 births, representing only a 1.0% climb from the previous year, with the fertility rate at 1.62 births per woman, significantly below the replacement level of 2.1. This has resulted in limited demand growth for big-ticket baby items, placing retailers under pressure to achieve sales growth. Changing family structures and preferences are diversifying and fragmenting the consumer base, adding unpredictability to demand. Through the five years to 2025, industry revenue has gained at a CAGR of 0.6% to $15.6 billion in 2025, including a 0.6% gain in 2025 alone.
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What's included in this industry analysis
IBISWorld's research coverage on the Durable Baby Goods Stores industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.
About this industry
What's this industry report about?
The Durable Baby Goods Stores industry in the United States operates under the NAICS industry code OD4386. The industry comprises stores that retail durable goods for babies and toddlers up to 4 years old. Examples of primary products this industry sells include cribs, strollers, dressers, changing tables, car seats and other similar items. Though operators may sell some toys and clothes, retailers that primarily sell toys or clothes are captured in the Hobby and Toy Stores (IBISWorld report 45112) and Children’s and Infants’ Clothing Stores (44813) industries, respectively. Related terms covered in the Durable Baby Goods Stores industry in the United States include electronic data interchange (edi), point-of-sale (pos), big-box store, brick and mortar, e-commerce and e-tailer.
What's included in this industry?
Products and services covered in Durable Baby Goods Stores industry in the United States include Baby furniture excluding cribs, Cribs and Strollers.
What companies are included in this industry?
The Durable Baby Goods Stores industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Durable Baby Goods Stores industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Durable Baby Goods Stores industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Durable Baby Goods Stores industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Durable Baby Goods Stores industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Durable Baby Goods Stores industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Durable Baby Goods Stores industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Durable Baby Goods Stores industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Durable Baby Goods Stores industry in the United States.
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Frequently Asked Questions
What is the market size of the Durable Baby Goods Stores industry in the United States in 2026?
The market size of the Durable Baby Goods Stores industry in the United States is $15.6bn in 2026.
How many businesses are there in the Durable Baby Goods Stores industry in the United States in 2025?
There are 7,494 businesses in the Durable Baby Goods Stores industry in the United States, which has declined at a CAGR of 0.2 % between 2020 and 2025.
How may import tariffs affect the Durable Baby Goods Stores industry in the United States?
The Durable Baby Goods Stores industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Durable Baby Goods Stores industry in the United States?
The Durable Baby Goods Stores industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Durable Baby Goods Stores industry in the United States grown or declined over the past 5 years?
The market size of the Durable Baby Goods Stores industry in the United States has been growing at a CAGR of 0.6 % between 2020 and 2025.
What is the forecast growth of the Durable Baby Goods Stores industry in the United States over the next 5 years?
Over the next five years, the Durable Baby Goods Stores industry in the United States is expected to grow.
What does the Durable Baby Goods Stores industry in the United States include?
Baby furniture and Cribs are part of the Durable Baby Goods Stores industry in the United States.
How competitive is the Durable Baby Goods Stores industry in the United States?
The level of competition is high and increasing in the Durable Baby Goods Stores industry in the United States.
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