Industry Analysis & Industry Trends
Although the recession pulled consumers away from doughnut stores, it did not lessen their sweet tooth entirely. Patrons are now returning to doughnut stores thanks to help from big brands like Dunkin' Donuts and Krispy Kreme. A wider variety of food items and a focus on beverages is also a key contributor to industry success.... purchase to read more
Industry Report - Industry Products Chapter
Doughnuts make up 44.0% of total industry revenue; however, this segment is declining as doughnut stores expand their offerings in order to attract more customers more frequently. Most doughnuts are sold in bulk: by the dozen or in a greater quantity. Such sales generate about one quarter of industry revenue. Nevertheless these packages can include an assortment of doughnut varieties.
Doughnuts can be made from yeast-based or cake-based batter. Yeast-based doughnuts sold as stand-alone products are more popular than cake-based doughnuts and contribute more to the industry's bottom line. Doughnuts also vary in shape and size, with an increasing share of industry retailers offering smaller portion sizes to health-conscious consumers... purchase to read more