Industry Analysis & Industry Trends
Although the recession pulled consumers away from doughnut stores, it did not lessen their sweet tooth entirely. Patrons are now returning to doughnut stores thanks to help from big brands like Dunkin' Donuts and Krispy Kreme. A wider variety of food items and a focus on beverages is also a key contributor to industry success.... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry are low in this industry, given that an operator can lease premises, equipment, furniture and fittings, which lowers the initial capital costs, outlays and borrowings for the industry. The industry's biggest player, Dunkin' Donuts, dominates some trends within the industry and has a large impact on product developments, however, in other market segments it have limited influence.
Entry to the industry can occur through signing a franchise agreement, which includes outfitting and equipment, as well as training and computer systems. The industry's three biggest players, Dunkin' Donuts, Tim Hortons and Krispy Kreme are all significant franchisers... purchase to read more