Industry Analysis & Industry Trends
Although the recession pulled consumers away from doughnut stores, it did not lessen their sweet tooth entirely. Patrons are now returning to doughnut stores thanks to help from big brands like Dunkin' Donuts and Krispy Kreme. A wider variety of food items and a focus on beverages is also a key contributor to industry success.... purchase to read more
Industry Report - Industry Locations Chapter
The industry's business locations are distributed according to the US population's distribution. Because the industry sells treats to many on-the-go consumers, they need to be located near their customer base.
The West region contains the highest number of establishments, with 24.3% of the industry total. This high percentage is due to the large population of the region (17.0% of the US total) and the fact that region is also a tourism and business hub. California alone has about 15.0% of the nation's doughnut stores, only one of which is a Dunkin' Donuts store. The state mainly has smaller franchised shops, including Krispy Kreme and Winchell's. For example, the majority of Winchell's doughnut stores (about 64) are located in California... purchase to read more