Industry Analysis & Industry Trends
Revenue for the Direct Selling of Jewelry and Accessories industry will grow over the five years to 2020, albeit more slowly than the previous five-year period, as consumers rely on alternative retail channels to purchase jewelry and similar accessories.Two broad themes will characterize the industry over the next five years. The gradually improving economy is expected to lead to higher income levels and, consequently, higher discretionary spending. This will boost overall spending on jewelry and accessories. However, intensifying competition from alternative retail channels, most notably e-tailers, will temper demand for products sold by direct sellers. For this reason, direct sellers will need to emphasize their personalized service to maximize sales.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Direct Selling of Jewelry and Accessories industry is in the mature stage of its life cycle. Over the 10 years to 2020, industry value added (IVA), which measures the industry's contribution to domestic GDP, is expected to rise at an average annual rate of 3.6%. While such growth will outpace the US economy, which is expected to increase 2.5% annually on average over the same period, steady enterprise numbers and a low level of technological change firmly establish this industry in the mature life cycle stage.
Direct selling is a well-established form of retailing and relies on the age-old form of face-to-face selling. Increasing competition from department stores, large-format retailers and online retailers has tempered industry demand over the past five years... purchase to read more