Industry Analysis & Industry Trends
A solid brew
The industry will continue to depend on changes in alcoholic beverage expenditure and consumption patterns. Since wholesalers are in a mature phase, stagnant demand will characterize the industry. Competition from wine and spirits will increase as consumer tastes expand. Furthermore, volumes are expected to remain low, diminishing overall revenue. However, the revival in the economy will help boost demand for beer – especially pricier, higher-margin brands – supporting marginal growth... purchase to read more
Industry Report - Industry Analysis Chapter
The Beer Wholesaling industry owes its sustained role within the supply chain to a requirement enacted in the Prohibition era. During the 1920s, a majority of states implemented a three-tier alcohol distribution system in which manufacturers, wholesalers and retailers remained separate. While there are several exceptions, this model is present in most areas. Because these laws prevent vertical integration, they guarantee a niche for wholesalers and a steady stream of revenue as long as Americans are willing to buy beer. Luckily for wholesalers, demand for beer is well-established and unlikely to disappear or change abruptly from year to year. As a result, revenue is fairly stable, varying within a narrow range from year to year... purchase to read more