Fruit & Vegetable Wholesaling in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fruit & Vegetable Wholesaling Market Research Report | NAICS 42448 | Mar 2015

Slim pickings: Wholesale bypass will dampen growth despite increasing downstream demand

The Fruit & Vegetable Wholesaling market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Due to economic instability, operators in the Fruit and Vegetable Wholesaling industry are anticipated to experience marginal revenue growth over the five years to 2015. During the recession, consumers had less disposable income; consequently, they reduced purchases of fresh produce from grocery stores and visited restaurants less often. This decreased industry demand. In the coming years, revenue growth will remain sluggish and wholesale bypass will continue to reduce the number of industry operators... purchase to read more

Industry Report - Industry Products Chapter


The bulk of industry revenue is generated through wholesaling fruits. This product segment accounts for a total of 57.2% of industry revenue. Within this category, Bananas are the most popular subcategory and account for 16.0% of industry revenue. The share of bananas has increased over the past five years due to their great nutrition value and low cost. Apples are the second largest subcategory under fruits and are expected to account for 14.7% of industry revenue. Consumption of apples has decreased over the past five years and probably has to do with the dispelling of many myths surrounding apples and their therapeutic benefits... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fruit & Vegetable Wholesaling Industry?

Industry operators wholesale a range of fresh fruit and vegetables to supermarkets, delis, restaurants, cafes and institutions such as hospitals and retirement homes. This industry does not include fruit and vegetable processing.

Industry Products
Industry Activities
Fresh fruit wholesalingFresh vegetable wholesaling

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