Industry Analysis & Industry Trends
Fruits and vegetables are a staple in the United States, so there will always be some level of demand. However, as disposable income increases and wholesalers offer more value-added options, like pre-cut produce, demand will grow. Still, wholesalers will continue to face challenges from wholesale bypass, consolidation at the food retailing level and external competition from processed fruits and vegetables... purchase to read more
Industry Report - Industry Analysis Chapter
The Fruit and Vegetable Wholesaling industry is composed of businesses that buy produce from farms and cooperatives and then resell them to a variety of downstream retailers. During the past five years, downstream demand for fresh produce fluctuated due to a weakened US economy, which caused revenue to decline in 2009. As the US economy began to recover and consumers had more disposable income, demand increased from downstream markets. In addition, increases in the price of vegetables during economic recovery allowed wholesalers to markup their products, driving revenue. Overall, industry revenue increased at an average annual rate of 0.1% to total $71.2 billion during the five years to 2013; this includes expected growth of 1.3% from 2012 to 2013... purchase to read more