Fruit & Vegetable Wholesaling in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fruit & Vegetable Wholesaling Market Research Report | NAICS 42448 | Nov 2013

Slim pickings: Wholesale bypass will dampen growth despite staple good status

IBISWorld’s Fruit & Vegetable Wholesaling market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 08-13
Annual Growth 13-18
Add to Cart
Add to Cart
Industry Analysis & Industry Trends

Fruits and vegetables are a staple in the United States, so there will always be some level of demand. However, as disposable income increases and wholesalers offer more value-added options, like pre-cut produce, demand will grow. Still, wholesalers will continue to face challenges from wholesale bypass, consolidation at the food retailing level and external competition from processed fruits and vegetables... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entry in the Fruit and Vegetable Wholesaling industry are low and depend on the scale of production the entrant pursues. The scale of production defines the levels of capital, technology, labor and enterprise required to commence operations. Because the industry is highly fragmented, with the top four players generating less than 12.0% of revenue, it is possible for new entrants to establish a foothold in the industry. In addition, there are no licensing requirements (a wholesaler license is required for tax purposes only), governmental regulations or significant resource constraints that prevent new entrants from entering the fresh Fruit and Vegetable Wholesaling industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Fruit & Vegetable Wholesaling Industry?

Wholesalers in this industry wholesale a range of fresh fruit and vegetables to supermarkets, delis, restaurants, cafes and institutions like hospitals and retirement homes. This industry does not include fruit and vegetable processing (NAICS 31142).

Industry Products
PotatoesLettuce Onions Other vegetablesGrapesApplesOrangesOther fruit
Industry Activities
Fresh fruit wholesalingFresh vegetable wholesaling

View Sample
Select Clients