Industry Analysis & Industry Trends
Despite increasing concerns about health and nutrition, confectionery wholesaling is expected to grow over the next five years. A number of positive factors will cause candy consumption to rise, including population growth and product innovation, such as the introduction of healthier confectionery goods. Additionally, as disposable income levels grow, consumers will be more likely to purchase premium and more expensive candy... purchase to read more
Industry Report - Industry Products Chapter
Chocolate
Chocolate is the industry's largest product segment, accounting for just under half of revenue in 2012. Chocolate includes candy bars, block chocolate and boxed chocolate. Out of these, chocolate candy bars are the most popular, making up about 21.2% of revenue. Candy bars are typically made of chocolate that enrobes a candy, fruit, nut or cookie center. The most popular varieties include Mars, Snickers, Milky Way and Twix. This segment declined slightly as a share of revenue because health-conscious consumers were wary of these products' high sugar content and calorie-count. However, because many of these products are well-known, demand from brand-loyal customers softened declines... purchase to read more