Billboard & Sign Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Sign Manufacturing Market Research Report | NAICS 33995 | Aug 2015

Big sign: Profit will increase as demand for digital displays aids industry growth

IBISWorld’s Billboard & Sign Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Billboard and Sign Manufacturing industry has experienced a heightened level of revenue volatility over the past five years. Operators experienced an initial setback due to fluctuations in advertising expenditures and downstream demand. However, as business activity picked up alongside the broader economy, companies began to spend more on advertising. In the coming years, revenue will continue to grow as clients dedicate an increased amount of corporate profit toward advertising, corporate rebranding and new signage... purchase to read more

Industry Report - Industry Products Chapter


Sales of traditional billboards are estimated to account for 43.4% of industry revenue. Traditional billboards and sign products can be broken into the following categories: bulletins, poster, and walls and spectaculars. Bulletins are the largest and most powerful standard-size billboard display. Bulletins measure 14 feet tall by 48 feet wide and are commonly placed along major highways. Posters measure 12 feet and three inches tall by 24 feet and six inches wide. Walls refer to wall murals painted directly onto surfaces or computer-printed, pressure-sensitive vinyl and attached walls. They are often several stories high and located near major highways or pedestrian arteries. Spectaculars are large, custom designed structures designed to gain maximum exposure... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Sign Manufacturing Industry?

This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

Industry Products
Billboards Digital signsTransit displaysAlternative displays
Industry Activities
BillboardElectrical, digital and video advertising displayIndoor signs and displayScoreboardStore signs and display

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