Billboard & Sign Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Sign Manufacturing Market Research Report | NAICS 33995 | Oct 2014

Big sign: Revenue will recover as demand for digital displays aid industry growth

IBISWorld’s Billboard & Sign Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Sharp cutbacks in advertising expenditures significantly affected the Billboard and Sign Manufacturing industry in the five years to 2014. To maintain profit, many businesses in downstream markets reduced their advertising budgets across all media. This drop in demand for advertising as a whole dampened the industry's growth over this period, as clients needed fewer signs. Although characterized by a heightened level of revenue volatility, the industry has begun to recover thanks to increasing business activity. The industry is expected to continue expanding over the next five years as sustained economic activity is expected to boost industry performance... purchase to read more

Industry Report - Industry Locations Chapter

The spread of industry establishments correlates closely with the distribution of the US population. Billboard and sign manufacturers serve local markets and operate in population centers. The cost of transports heavy, bulky billboards, signage and advertising displays long distances prevents most operators from developing national clientele. Digital display manufacturers are not necessarily located in technology hubs like Silicon Valley or near components suppliers. For example, Daktronics, one of the biggest manufacturers of large, complicated, custom-built digital displays is headquartered in Bookings, SD (see Major Companies section)... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Sign Manufacturing Industry?

This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

Industry Products
Billboards Digital signsTransit displaysAlternative displays
Industry Activities
BillboardElectrical, digital and video advertising displayIndoor signs and displayScoreboardStore signs and display

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