Industry Analysis & Industry Trends
An expansion in advertising expenditures during the five years to 2015, significantly aided the Billboard and Sign Manufacturing industry. To expand profits and attract new customers, many businesses in downstream markets widened their advertising budgets, especially in outdoor digital billboards. This increase in demand for advertising widened the industry's growth over this period, as clients needed more signs. Moreover, the industry is expected to continue expanding over the next five years as rising economic activity is expected to boost industry performance... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Billboard and Sign Manufacturing industry is in the mature stage of its life cycle. Demand for store and retail signage is largely dependent upon the strength of the industries that demand such products. Industry value-added (IVA), which measures the industry's contribution to the overall economy, is forecast to grow at an annualized rate of 2.2% during the 10 years to 2020. Gross domestic product (GDP) is expected to rise at an average annual rate of 2.5% during the same period. An IVA growth below GDP growth is characteristic of a mature or declining industry.
New technologies, such as high-definition video displays and the use of LEDs, provide manufacturers with more engaging and targeted methods of conveying advertisements... purchase to read more