Industry Analysis & Industry Trends
The Billboard and Sign Manufacturing industry has experienced a heightened level of revenue volatility over the past five years. Operators experienced an initial setback due to fluctuations in advertising expenditures and downstream demand. However, as business activity picked up alongside the broader economy, companies began to spend more on advertising. In the coming years, revenue will continue to grow as clients dedicate an increased amount of corporate profit toward advertising, corporate rebranding and new signage... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry in this industry are relatively low and can vary depending on the company. For example, it is fairly easy to start a small sign company serving a local market. However, breaking into the digital scoreboard market requires investing in significant manufacturing capacity, employing highly skilled labor and incurring substantial business development expenses. Nevertheless, most companies in this industry are small operators that serve a local market.
Equipment and machinery costs are modest for such firms, so capital requirements only moderately bar potential firms from this industry. Low industry concentration also means that new entrants rarely have to contend with a national brand and the extensive resources large companies can wield... purchase to read more