Billboard & Sign Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Sign Manufacturing Market Research Report | NAICS 33995 | Jan 2016

Positive signs: Increased ad spending will drive demand for industry products

IBISWorld’s Billboard & Sign Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Strong growth in advertising expenditure and an uptick in business formation have increased demand for the Billboard and Sign Manufacturing industry over the past five years. Higher levels of corporate profit have led to expanded marketing budgets. Additionally, as online media has challenged many traditional alternatives to billboards, such as newspapers and magazines, advertisers have continued to value industry products as a way to reach mass audiences in an increasingly fragmented media landscape. Digital billboards have emerged as a particular growth area for the industry... purchase to read more

Industry Report - Industry Products Chapter

Traditional billboards and signs

Sales of traditional billboards and signs are estimated to account for 44.1% of industry revenue. Billboards are manufactured in a variety of standard sizes, including 14-by-48-foot bulletins and “posters” with dimensions of 10 feet by 40 feet or 10.5 feet by 36 feet. Although these designs are the most common across the industry, manufacturers typically offer their own range of additional sizes, and many offer billboards with custom dimensions. This segment includes nonelectric signs of all sizes, including three-dimensional billboards and trade show exhibits, as well as storefront signage purchased by most brick-and-mortar businesses... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Sign Manufacturing Industry?

This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

Industry Products
Traditional billboards and signsDigital billboards and signs
Industry Activities
BillboardElectrical, digital and video advertising displayIndoor signs and displayScoreboardStore signs and display

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