Billboard & Sign Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Sign Manufacturing Market Research Report | NAICS 33995 | Jan 2016

Positive signs: Increased ad spending will drive demand for industry products

IBISWorld’s Billboard & Sign Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Strong growth in advertising expenditure and an uptick in business formation have increased demand for the Billboard and Sign Manufacturing industry over the past five years. Higher levels of corporate profit have led to expanded marketing budgets. Additionally, as online media has challenged many traditional alternatives to billboards, such as newspapers and magazines, advertisers have continued to value industry products as a way to reach mass audiences in an increasingly fragmented media landscape. Digital billboards have emerged as a particular growth area for the industry... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Billboard and Sign Manufacturing industry is in the mature stage of its life cycle. Demand for store and retail signage is largely dependent upon the strength of the industries that demand such products. Industry value-added (IVA), which measures the industry's contribution to the overall economy, is forecast to grow at an annualized 3.1% during the 10 years to 2021. Over the same period, GDP is expected to rise at an average annual rate of 2.3%. Although IVA growth that exceeds that of GDP often indicates an industry in the growth phase of its life cycle, in this case the growth rate is skewed by a rebound in profit margins early in the period as downstream advertising gradually recovered from the earlier economic downturn... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Sign Manufacturing Industry?

This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

Industry Products
Traditional billboards and signsDigital billboards and signs
Industry Activities
BillboardElectrical, digital and video advertising displayIndoor signs and displayScoreboardStore signs and display

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