Industry Analysis & Industry Trends
The future looks bright for the Billboard and Sign Manufacturing industry as consumer spending and confidence improve. Advertising budgets and the corporate profit that drives them have already started to recover, and outdoor advertising expenditure has started to rise. Revenue will continue to grow as clients dedicate an increased amount of corporate profit toward advertising, corporate rebranding and new signage. Additionally, advertisers will continue demanding more digital billboards and digital displays... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Billboard and Sign Manufacturing industry is in the mature stage of its life cycle. The demand for store and retail signage is largely dependent upon the strength of the industries that demand such products. Industry value-added (IVA), which measures the industry's contribution to the overall economy, is forecast to fall at an annualized rate of 1.1% during the 10 years to 2018. Gross domestic product (GDP) is expected to rise at an average annual rate of 2.1% during the same period. An IVA growth below GDP growth is characteristic of a mature or declining industry.
New technologies, such as high-definition video displays and the use of LEDs, provide manufacturers with more engaging and targeted methods of conveying advertisements... purchase to read more