Industry Analysis & Industry Trends
The future looks bright for the Billboard and Sign Manufacturing industry as consumer spending and confidence improve. Advertising budgets and the corporate profit that drives them have already started to recover, and outdoor advertising expenditure has started to rise. Revenue will continue to grow as clients dedicate an increased amount of corporate profit toward advertising, corporate rebranding and new signage. Additionally, advertisers will continue demanding more digital billboards and digital displays... purchase to read more
Industry Report - Industry Products Chapter
Billboards and displays
Sales of billboard, both electronic and traditional are estimated to account for 64.0% of industry revenue. The biggest factor changing products in this industry is digital technology. Digital technology incorporates LEDs, plasma display panels, projection screens into billboards and advertising displays. Digital signage can enhance a customer's retail experience through interactive interfaces, and the information displayed is computer programmed and can be changed instantly. Advertisers particularly value electronic displays because several advertising messages can be loaded into a computer and rotated every several seconds on one digital board... purchase to read more