Industry Analysis & Industry Trends
An expansion in advertising expenditures during the five years to 2015, significantly aided the Billboard and Sign Manufacturing industry. To expand profits and attract new customers, many businesses in downstream markets widened their advertising budgets, especially in outdoor digital billboards. This increase in demand for advertising widened the industry's growth over this period, as clients needed more signs. Moreover, the industry is expected to continue expanding over the next five years as rising economic activity is expected to boost industry performance... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry in this industry are relatively low and can vary depending on the company. For example, it is fairly easy to start a small sign company serving a local market. However, breaking into the digital scoreboard market requires investing in significant manufacturing capacity, employing highly skilled labor and incurring substantial business development expenses. Nevertheless, most companies in this industry are small operators that serve a local market.
Equipment and machinery costs are modest for such firms, so capital requirements only moderately bar potential firms from this industry. Low industry concentration also means that new entrants rarely have to contend with a national brand and the extensive resources large companies can wield... purchase to read more