Bright future: After weak spending hurt revenue, demand for digital displays will aid growth
IBISWorld’s Billboard & Sign Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
Industry Analysis & Industry Trends
The future looks bright for the Billboard and Sign Manufacturing industry as consumer spending and confidence improve. Advertising budgets and the corporate profit that drives them have already started to recover, and outdoor advertising expenditure has started to rise. Revenue will continue to grow as clients dedicate an increased amount of corporate profit toward advertising, corporate rebranding and new signage. Additionally, advertisers will continue demanding more digital billboards and digital displays... purchase to read more
Industry Report - Industry Products Chapter
Sales of traditional billboards are estimated to account for 39.0% of industry revenue. Traditional billboards and sign products can be broken into the following categories: bulletins, poster, and walls and spectaculars. Bulletins are the largest and most powerful standard-size billboard display. Bulletins measure 14 feet tall by 48 feet wide and are commonly placed along major highways. Posters measure 12 feet and three inches tall by 24 feet and six inches wide. Walls refer to wall murals painted directly onto surfaces or computer-printed, pressure-sensitive vinyl and attached walls. They are often several stories high and located near major highways or pedestrian arteries. Spectaculars are large, custom designed structures designed to gain maximum exposure... purchase to read more
What is the Billboard & Sign Manufacturing Industry?
This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.
Billboards Digital signsTransit displaysAlternative displays
BillboardElectrical, digital and video advertising displayIndoor signs and displayScoreboardStore signs and display