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Billboard & Sign Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Sign Manufacturing Market Research Report | NAICS 33995 | Jul 2016

Positive signs: Increased ad spending will drive demand for industry products

IBISWorld’s Billboard & Sign Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 11-16
3.9%
Annual Growth 16-21
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Profit
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Employment
97,609
Businesses
27,787
Industry Analysis & Industry Trends

Billboard and Sign Manufacturing industry products are used primarily by downstream advertisers and brick-and-mortar businesses across a variety of industries, which purchase signage to promote and convey information about their products and services. As a result, strong growth in advertising expenditure and an uptick in business formation have increased demand for industry products over the five years to 2016. Moreover, the industry is expected to continue expanding over the next five years. Corporate profit is anticipated to continue rising as a result of broader economic growth, ultimately leading businesses to increase their advertising budgets during this period... purchase to read more

Industry Report - Industry Products Chapter

Traditional billboards and signs

Sales of traditional billboards and signs are estimated to account for 44.1% of industry revenue. Billboards are manufactured in a variety of standard sizes, including 14-by-48-foot bulletins and “posters” with dimensions of 10 feet by 40 feet or 10.5 feet by 36 feet. Although these designs are the most common across the industry, manufacturers typically offer their own range of additional sizes, and many offer billboards with custom dimensions. This segment includes nonelectric signs of all sizes, including three-dimensional billboards and trade show exhibits, as well as storefront signage purchased by most brick-and-mortar businesses... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Sign Manufacturing Industry?

This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

Industry Products
Traditional billboards and signsDigital billboards and signs
 
Industry Activities
BillboardElectrical, digital and video advertising displayIndoor signs and displayScoreboardStore signs and display


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