Billboard & Sign Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Sign Manufacturing Market Research Report | NAICS 33995 | Apr 2015

Big sign: Revenue will increase as demand for digital displays aid industry growth

IBISWorld’s Billboard & Sign Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

An expansion in advertising expenditures during the five years to 2015, significantly aided the Billboard and Sign Manufacturing industry. To expand profits and attract new customers, many businesses in downstream markets widened their advertising budgets, especially in outdoor digital billboards. This increase in demand for advertising widened the industry's growth over this period, as clients needed more signs. Moreover, the industry is expected to continue expanding over the next five years as rising economic activity is expected to boost industry performance... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entry in this industry are relatively low and can vary depending on the company. For example, it is fairly easy to start a small sign company serving a local market. However, breaking into the digital scoreboard market requires investing in significant manufacturing capacity, employing highly skilled labor and incurring substantial business development expenses. Nevertheless, most companies in this industry are small operators that serve a local market.

Equipment and machinery costs are modest for such firms, so capital requirements only moderately bar potential firms from this industry. Low industry concentration also means that new entrants rarely have to contend with a national brand and the extensive resources large companies can wield... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Sign Manufacturing Industry?

This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

Industry Products
Billboards Digital signsTransit displaysAlternative displays
Industry Activities
BillboardElectrical, digital and video advertising displayIndoor signs and displayScoreboardStore signs and display

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