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Toy, Doll & Game Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toy, Doll & Game Manufacturing Market Research Report | NAICS 33993 | Feb 2014

Game time: Despite recovering demand, competition from China remains a threat

The Toy, Doll & Game Manufacturing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 09-14
-0.3%
Annual Growth 14-19
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Profit
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Employment
8,049
Businesses
527
Industry Analysis & Industry Trends

Poor economic conditions and massive toy recalls battered the industry in recent years. However, the outlook promises to be better for toy and game manufacturers. As disposable income rises, consumers will be more willing to purchase toys at the retail level, which in turn will drive up demand for manufacturers. Nevertheless, obstacles remain in the form of increasing price pressures from large retailers and continuing import competition from China... purchase to read more

Industry Report - Industry Analysis Chapter

The Toy, Doll and Game Manufacturing industry has suffered over the five years to 2014, due to falling demand brought on by poor economic conditions and increasing competition from low-priced imports. Imports have enjoyed considerable cost advantages over domestically produced goods during the past five years due to lower labor costs and significantly lower environmental regulation abroad. Imported toys have therefore become significantly cheaper as compared with domestically produced goods and, as a result, domestic industry operators have cut down on their margins in order to remain competitive. However, this reduction in profitability also encouraged many industry operators to shift production from the United States to Asia and the Far East in order to remain competitive... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Toy, Doll & Game Manufacturing Industry?

This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).

Industry Products
Electronic toysNon-electronic toysModels and craftsDolls and action figures
 
Industry Activities
Manufacturing action figuresManufacturing dolls, doll parts and doll clothing Manufacturing stuffed toysManufacturing children’s automobilesManufacturing crafts and hobby kitsManufacturing children’s and adult gamesManufacturing science kitsManufacturing toy and hobby modelsManufacturing video game machines


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