Industry Analysis & Industry Trends
Not all fun and games
Poor economic conditions and massive toy recalls battered the industry in recent years. However, the outlook promises to be better for toy and game manufacturers. As disposable income rises, consumers will be more willing to purchase toys at the retail level, which in turn will drive up demand for manufacturers. Nevertheless, obstacles remain in the form of increasing price pressures from large retailers and continuing import competition from China... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Toy, Doll and Game Manufacturing industry is in the declining stage of its life cycle. Over the 10 years to 2018, industry value added, which measures the industry's contribution to GDP, is expected to fall at an average annual rate of 3.3%. This falling growth rate indicates that the industry will shrink, while the US economy is projected to grow an average of 2.1% per year during the same period. Decreasing numbers of establishments and enterprises also indicate this industry's decline.
High and rising import penetration has caused purchases of domestically manufactured toys, dolls and games to fall in the five years to 2013... purchase to read more