Toy, Doll & Game Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toy, Doll & Game Manufacturing Market Research Report | NAICS 33993 | May 2015

Game time: Despite recovering demand, operators will face significant pricing pressures

IBISWorld’s Toy, Doll & Game Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Poor economic conditions and massive toy recalls battered the industry in recent years. However, the outlook promises to be better for toy and game manufacturers. As disposable income rises, consumers will be more willing to purchase toys at the retail level, which, in turn, will drive up demand for manufacturers. Nevertheless, obstacles remain in the form of increasing price pressures from large retailers and continuing import competition from China... purchase to read more

Industry Report - Industry Analysis Chapter

The Toy, Doll and Game Manufacturing industry has suffered over the five years to 2015, due to falling demand brought on by poor economic conditions and increasing competition from low-priced imports. Imports have gained considerable cost advantages over domestically produced goods during the past five years due to lower labor costs and significantly lower environmental regulation abroad. Imported toys have therefore become significantly inexpensive compared with domestically produced goods, and, as a result, domestic industry operators have cut down on their profit margins to remain competitive. However, this reduction in profitability also encouraged many industry operators to shift production from the United States to Asia and the Far East in order to remain competitive... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Toy, Doll & Game Manufacturing Industry?

This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).

Industry Products
Dolls, action figures, toy animals and stuffed toys, including partsBaby carriages and children's vehicles (excluding bicycles)Models and craftsNonelectronic games and puzzles, including partsOther nonelectronic, nonriding toys, including parts and pet toysElectronic toys and games (including home video games)
Industry Activities
Manufacturing action figuresManufacturing dolls, doll parts and doll clothing Manufacturing stuffed toysManufacturing children’s automobilesManufacturing crafts and hobby kitsManufacturing children’s and adult gamesManufacturing science kitsManufacturing toy and hobby modelsManufacturing video game machines

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