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Toy, Doll & Game Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toy, Doll & Game Manufacturing Market Research Report | NAICS 33993 | May 2015

Game time: Despite recovering demand, operators will face significant pricing pressures

IBISWorld’s Toy, Doll & Game Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 10-15
-4.8%
Annual Growth 15-20
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Profit
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Employment
7,621
Businesses
573
Industry Analysis & Industry Trends

Poor economic conditions and massive toy recalls battered the industry in recent years. However, the outlook promises to be better for toy and game manufacturers. As disposable income rises, consumers will be more willing to purchase toys at the retail level, which, in turn, will drive up demand for manufacturers. Nevertheless, obstacles remain in the form of increasing price pressures from large retailers and continuing import competition from China... purchase to read more

Industry Report - Industry Key Buyers Chapter

Toy manufacturing is a lucrative business in the United States. While industry concentration remains low, it has increased over the past five years and is expected to continue its upward trajectory. As a result of a 0.7% per year contraction in enterprises, the exit of operators from this industry has been fuelled by a rise in imports. The influx of more-affordable toys into the domestic market created an intensely competitive environment for existing players. Faced with eroding margins and loss of buyers, some operators were simply forced out of the market. Other manufacturers resorted to moving their production facilities to overseas locations such as China, in attempts to manufacture goods at a lower cost than was possible domestically... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Toy, Doll & Game Manufacturing Industry?

This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).

Industry Products
Dolls, action figures, toy animals and stuffed toys, including partsBaby carriages and children's vehicles (excluding bicycles)Models and craftsNonelectronic games and puzzles, including partsOther nonelectronic, nonriding toys, including parts and pet toysElectronic toys and games (including home video games)
 
Industry Activities
Manufacturing action figuresManufacturing dolls, doll parts and doll clothing Manufacturing stuffed toysManufacturing children's automobilesManufacturing crafts and hobby kitsManufacturing children's and adult gamesManufacturing science kitsManufacturing toy and hobby modelsManufacturing video game machines


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