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Toy, Doll & Game Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toy, Doll & Game Manufacturing Market Research Report | NAICS 33993 | May 2016

Game time: Despite recovering demand, operators will face significant pricing pressures

The Toy, Doll & Game Manufacturing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 11-16
-9.9%
Annual Growth 16-21
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Profit
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Employment
5,561
Businesses
485
Industry Analysis & Industry Trends

The Toy, Doll and Game Manufacturing industry has suffered over the five years to 2016, due to falling demand brought on by poor economic conditions during the earlier half of the five-year period and increasing competition from low-priced imports. Many industry operators had to exit the industry altogether because they could no longer compete with low-cost imports. Moreover, the long-term outlook for the industry is not encouraging. US manufacturers will continue to face increasing competition from low-cost imports and vie for contracts with a shrinking number of retailers. Given the limited amount of shelf space in stores, retailers will place significant pricing pressures on domestic operators to lower their markups, or they will give up shelf space to imported goods... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Toy, Doll & Game Manufacturing industry is in the declining stage of its life cycle. Although decline in industry revenue is expected to decelerate during the five years to 2021, IBISWorld expects that industry value added (IVA), which measures an industry's contribution to GDP, will decline at an annualized rate of 7.3% over the ten years to 2021. This indicates a rapid decline, as compared with an expected growth rate of 2.2% for GDP during the same period. Enterprises in this industry will continue to decline as the industry consolidates and operators exit the industry in response to a high level of import penetration. A rise in imports is expected to continue, aided by a strengthening US dollar... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Toy, Doll & Game Manufacturing Industry?

This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).

Industry Products
Dolls, action figures, toy animals and stuffed toys, including partsBaby carriages and children's vehicles (excluding bicycles)Models and craftsNonelectronic games and puzzles, including partsOther nonelectronic, nonriding toys, including parts and pet toysElectronic toys and games (including home video games)
 
Industry Activities
Manufacturing action figuresManufacturing dolls, doll parts and doll clothing Manufacturing stuffed toysManufacturing children's automobilesManufacturing crafts and hobby kitsManufacturing children's and adult gamesManufacturing science kitsManufacturing toy and hobby modelsManufacturing video game machines


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