Toy, Doll & Game Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toy, Doll & Game Manufacturing Market Research Report | NAICS 33993 | Jul 2014

Game time: Despite recovering demand, competition from China remains a threat

IBISWorld’s Toy, Doll & Game Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Poor economic conditions and massive toy recalls battered the industry in recent years. However, the outlook promises to be better for toy and game manufacturers. As disposable income rises, consumers will be more willing to purchase toys at the retail level, which in turn will drive up demand for manufacturers. Nevertheless, obstacles remain in the form of increasing price pressures from large retailers and continuing import competition from China... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Toy, Doll & Game Manufacturing industry is in the declining stage of its life cycle. Although this industry is expected to make a modest recovery during the five years to 2019, IBISWorld expects that industry value added (IVA), which measures an industry's contribution to GDP, will decline at an annualized rate of 0.4% over the ten years to 2019. This indicates a slow rate of growth, as compared with an expected growth rate of 2.5% for GDP during the same period. Enterprises in this industry will continue to decline as the industry consolidates and operators exit the industry in response to a high level of import penetration. A rise in imports is expected to continue, aided by a strengthening US dollar... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Toy, Doll & Game Manufacturing Industry?

This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).

Industry Products
Electronic toysNon-electronic toysModels and craftsDolls and action figuresChildren's vehicles
Industry Activities
Manufacturing action figuresManufacturing dolls, doll parts and doll clothing Manufacturing stuffed toysManufacturing children’s automobilesManufacturing crafts and hobby kitsManufacturing children’s and adult gamesManufacturing science kitsManufacturing toy and hobby modelsManufacturing video game machines

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