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Toy, Doll & Game Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toy, Doll & Game Manufacturing Market Research Report | NAICS 33993 | May 2016

Game time: Despite recovering demand, operators will face significant pricing pressures

IBISWorld’s Toy, Doll & Game Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Toy, Doll and Game Manufacturing industry has suffered over the five years to 2016, due to falling demand brought on by poor economic conditions during the earlier half of the five-year period and increasing competition from low-priced imports. Many industry operators had to exit the industry altogether because they could no longer compete with low-cost imports. Moreover, the long-term outlook for the industry is not encouraging. US manufacturers will continue to face increasing competition from low-cost imports and vie for contracts with a shrinking number of retailers. Given the limited amount of shelf space in stores, retailers will place significant pricing pressures on domestic operators to lower their markups, or they will give up shelf space to imported goods... purchase to read more

Industry Report - Starting a New Business Chapter

Prospective operators planning to enter the Toy, Doll and Game Manufacturing industry will face a number of challenges. The most significant barrier to entry is the amount of time, research and capital required to establish a brand, along with the complexities involved in developing unique product designs, and protecting intellectual property rights and trademarks. The high-cost and long-term nature of brand reputation is, hence, the largest barrier to entry. Already established brands such as Hasbro and Mattel have respective product offerings and new entrants will be compelled to invest money and time to persuade consumers to shift away from recognizable brands. Once a new product has been developed, manufacturers must invest in trademarks to protect themselves from copyright issues... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Toy, Doll & Game Manufacturing Industry?

This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).

Industry Products
Dolls, action figures, toy animals and stuffed toys, including partsBaby carriages and children's vehicles (excluding bicycles)Models and craftsNonelectronic games and puzzles, including partsOther nonelectronic, nonriding toys, including parts and pet toysElectronic toys and games (including home video games)
Industry Activities
Manufacturing action figuresManufacturing dolls, doll parts and doll clothing Manufacturing stuffed toysManufacturing children's automobilesManufacturing crafts and hobby kitsManufacturing children's and adult gamesManufacturing science kitsManufacturing toy and hobby modelsManufacturing video game machines

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