Game time: Despite recovering demand, competition from China remains a threat
IBISWorld’s Toy, Doll & Game Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
Industry Analysis & Industry Trends
Poor economic conditions and massive toy recalls battered the industry in recent years. However, the outlook promises to be better for toy and game manufacturers. As disposable income rises, consumers will be more willing to purchase toys at the retail level, which in turn will drive up demand for manufacturers. Nevertheless, obstacles remain in the form of increasing price pressures from large retailers and continuing import competition from China... purchase to read more
Industry Report - Industry Products Chapter
Electronic toys make up the largest product segment within the Toy, Doll and Game industry, and are expected to generate an estimated 33.0% of total industry revenue in 2014. This product segment includes electronic pets, hand-held games, radio-controlled toy cars and internet plug-and-play games. Over the past five years, this product segment has grown in response to changing consumer demand. Kids between the ages of eight and 12 are increasingly demanding more sophisticated toys, such as cell phones, laptops and learning-oriented video games... purchase to read more
What is the Toy, Doll & Game Manufacturing Industry?
This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).
Electronic toysNon-electronic toysModels and craftsDolls and action figuresChildren's vehicles
Manufacturing action figuresManufacturing dolls, doll parts and doll clothing Manufacturing stuffed toysManufacturing children’s automobilesManufacturing crafts and hobby kitsManufacturing children’s and adult gamesManufacturing science kitsManufacturing toy and hobby modelsManufacturing video game machines