Toy, Doll & Game Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toy, Doll & Game Manufacturing Market Research Report | NAICS 33993 | May 2015

Game time: Despite recovering demand, operators will face significant pricing pressures

IBISWorld’s Toy, Doll & Game Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
Add to Cart
Add to Cart
Industry Analysis & Industry Trends

Poor economic conditions and massive toy recalls battered the industry in recent years. However, the outlook promises to be better for toy and game manufacturers. As disposable income rises, consumers will be more willing to purchase toys at the retail level, which, in turn, will drive up demand for manufacturers. Nevertheless, obstacles remain in the form of increasing price pressures from large retailers and continuing import competition from China... purchase to read more

Industry Report - Industry Locations Chapter

Proximity to downstream markets enables manufacturers to increase delivery speed while reducing transportation costs. However, due to the large number of downstream markets and the relatively small number of companies in this industry, the dispersion of establishments does not follow a clear trend. Analysis suggests that the majority of industry manufacturers in the United States are located in the West and the Mid-Atlantic region, which, on a combined basis, comprise an estimated 40.0% of total establishments.

The West accounts for an estimated 25.0% of total establishments. This is in line with downstream demand, as the region accounts for the second-highest number of toy stores at about 18.0%... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Toy, Doll & Game Manufacturing Industry?

This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).

Industry Products
Dolls, action figures, toy animals and stuffed toys, including partsBaby carriages and children's vehicles (excluding bicycles)Models and craftsNonelectronic games and puzzles, including partsOther nonelectronic, nonriding toys, including parts and pet toysElectronic toys and games (including home video games)
Industry Activities
Manufacturing action figuresManufacturing dolls, doll parts and doll clothing Manufacturing stuffed toysManufacturing children’s automobilesManufacturing crafts and hobby kitsManufacturing children’s and adult gamesManufacturing science kitsManufacturing toy and hobby modelsManufacturing video game machines

View Sample
Select Clients