Industry Analysis & Industry Trends
Fluctuations in consumer disposable income directly influence the financial performance of the ATV, Golf Cart and Snowmobile Manufacturing industry. With the economic recovery accelerating in recent years, unemployment continued its downward trend, approaching its prerecessionary levels. As more consumers find work and earn a steady paycheck, many are purchasing ATVs, snowmobiles, personal watercrafts and other recreational vehicles. Over the next five years, downstream demand is expected to increase as the economy continues to recover and consumers increase spending. The industry's ultimate success depends on how well manufacturers keep up with consumer preferences.
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Industry Report - Industry SWOT Analysis Chapter
In the 10 years to 2020, IBISWorld projects that industry value added (IVA), a measure of the industry's contribution to the overall economy, will rise at an average annual rate of 5.4%. Comparatively, US GDP is expected to increase at an average of 2.2% per year over the same period. The industry's two largest product lines, the ATV and snowmobile segments, are in the mature stage of their economic life cycle, dictating the pace for the industry as a whole.
While there is a constant stream of product innovation in this industry, IBISWorld expects that it is not sufficient to push the industry into a growth phase... purchase to read more