Industry Analysis & Industry Trends
The past five years have been a smooth ride for all-terrain vehicle (ATV), golf cart and snowmobile manufacturers. Due to many of the industry's products being discretionary in nature, demand tends to rise and fall with fluctuations in disposable income. Although the industry is expected to grow, its high growth rate over the five-year period can be attributed to revenue starting at a low recessionary base. The industry's future is tied to the continued recovery of the US economy and its effect on disposable income and consumer sentiment. Overall, the industry's revenue growth will be aided by higher disposable income, renewed interest in recreational activity and greater investment in recreational equipment... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
In the 10 years to 2019, IBISWorld projects that industry value added (IVA), a measure of the industry's contribution to the overall economy, will rise at an average annual rate of 2.7%. Similarly, US GDP is expected to increase at an average of 2.7% per year over the same period. IBISWorld analysis reveals that the industry's two largest product lines, the ATV and snowmobile segments, are in the mature stage of their economic life cycle, dictating the pace for the industry as a whole.
While there is a constant stream of product innovation in this industry, IBISWorld expects that it is not sufficient to push the industry into a growth phase. The industry is highly competitive, with products and price ranges catering to various consumer markets... purchase to read more