Industry Analysis & Industry Trends
Fluctuations in consumer disposable income directly influence the financial performance of the ATV, Golf Cart and Snowmobile Manufacturing industry. With the economic recovery accelerating in recent years, unemployment continued its downward trend, approaching its prerecessionary levels. As more consumers find work and earn a steady paycheck, many are purchasing ATVs, snowmobiles, personal watercrafts and other recreational vehicles. Over the next five years, downstream demand is expected to increase as the economy continues to recover and consumers increase spending. The industry's ultimate success depends on how well manufacturers keep up with consumer preferences.
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Industry Report - Starting a New Business Chapter
IBISWorld estimates that the industry is dominated by a small number of companies that can produce their goods at low-cost and afford aggressive marketing campaigns. Such a combination can deter prospective business from entering the market; however, capital costs related to plants and equipment, as well as the technological expertise required to operate within this industry, are relatively low. These relatively low set-up costs encourage entry and exit from the industry.
Existing distribution and production capacities are barriers to entry in this industry. Larger businesses already operating within this industry, such as Honda Motor Company and Polaris Industries, are better equipped to produce and distribute goods and services at low costs compared with new entrants... purchase to read more