Industry Analysis & Industry Trends
The past five years have been a smooth ride for all-terrain vehicle (ATV), golf cart and snowmobile manufacturers. Due to many of the industry's products being discretionary in nature, demand tends to rise and fall with fluctuations in disposable income. Although the industry is expected to grow, its high growth rate over the five-year period can be attributed to revenue starting at a low recessionary base. The industry's future is tied to the continued recovery of the US economy and its effect on disposable income and consumer sentiment. Overall, the industry's revenue growth will be aided by higher disposable income, renewed interest in recreational activity and greater investment in recreational equipment... purchase to read more
Industry Report - Industry Key Buyers Chapter
The ATV, Golf Cart and Snowmobile Manufacturing industry has a medium level of concentration. The top four major players are estimated to hold a combined market share of 51.3%. Concentration levels are much higher in the snowmobile segment, especially with major manufacturers Polaris and Arctic Cat commanding the segment. Similarly, Honda and Polaris are the two major manufacturers of ATVs in the United States.
The worldwide snowmobile manufacturing segment is dominated by just four operators that account for 99.0% of production. These operators are the two mentioned previously, together with Yamaha and Bombardier Recreational Products (BRP), which manufactures the Ski-Doo. North America accounts for 80.0% of global snowmobile demand... purchase to read more