Industry Analysis & Industry Trends
Fluctuations in consumer disposable income directly influence the financial performance of the ATV, Golf Cart and Snowmobile Manufacturing industry. With the economic recovery accelerating in recent years, unemployment continued its downward trend, approaching its prerecessionary levels. As more consumers find work and earn a steady paycheck, many are purchasing ATVs, snowmobiles, personal watercrafts and other recreational vehicles. Over the next five years, downstream demand is expected to increase as the economy continues to recover and consumers increase spending. The industry's ultimate success depends on how well manufacturers keep up with consumer preferences.
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Industry Report - Industry Analysis Chapter
The past five years have been a smooth ride for all-terrain vehicle (ATV), golf cart and snowmobile manufacturers. Because many of the industry’s products are discretionary in nature, demand tends to rise and fall with fluctuations in disposable income. As a result, recreational vehicles, such as ATVs, golf carts and snowmobiles, sold well in the postrecession period as disposable income trended higher. Over the five years to 2015, industry revenue is expected to grow at an annualized rate of 3.7% to $8.3 billion, including a projected 0.6% increase in 2015.
While consumers typically use the industry’s products for strictly recreational purposes, they also have practical applications for a number of business... purchase to read more