Industry Analysis & Industry Trends
Fluctuations in consumer disposable income directly influence the financial performance of the ATV, Golf Cart and Snowmobile Manufacturing industry. With the economic recovery accelerating in recent years, unemployment continued its downward trend, approaching its prerecessionary levels. As more consumers find work and earn a steady paycheck, many are purchasing ATVs, snowmobiles, personal watercrafts and other recreational vehicles. Over the next five years, downstream demand is expected to increase as the economy continues to recover and consumers increase spending. The industry's ultimate success depends on how well manufacturers keep up with consumer preferences.
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Industry Report - Industry Key Buyers Chapter
The ATV, Golf Cart and Snowmobile Manufacturing industry has a medium level of concentration. The top four major players are estimated to hold a combined market share of 60.0%. Concentration levels are much higher in the snowmobile segment, especially with major manufacturers Polaris and Arctic Cat commanding the segment. Similarly, Honda and Polaris are the two major manufacturers of ATVs in the United States. Polaris itself accounts for 27.1% of total
IBISWorld estimates that the level of industry concentration will gradually increase during the next five years. Businesses will likely face increasing pressure due to high levels of competition; emerging overseas players (especially from Mexico and Asia); changes in consumer preference (e.g... purchase to read more