Industry Analysis & Industry Trends
The past five years have been a smooth ride for all-terrain vehicle (ATV), golf cart and snowmobile manufacturers. Because many of the industry's products are discretionary in nature, demand tends to rise and fall with fluctuations in disposable income. The industry's future is thus tied to the continued recovery of the US economy and its effect on disposable income and consumer sentiment. Overall, the industry's revenue growth will be aided by higher disposable income, renewed interest in recreational activity and greater investment in recreational equipment. Additionally, as the US economy improves, demand for big-ticket items is expected to rise as consumers resume purchases they had deferred during the recession... purchase to read more
Industry Report - Industry Key Buyers Chapter
The ATV, Golf Cart and Snowmobile Manufacturing industry has a medium level of concentration. The top four major players are estimated to hold a combined market share of 51.3%. Concentration levels are much higher in the snowmobile segment, especially with major manufacturers Polaris and Arctic Cat commanding the segment. Similarly, Honda and Polaris are the two major manufacturers of ATVs in the United States.
IBISWorld estimates that the level of industry concentration will experience a stable increase during the next five years. Businesses will face increasing pressure due to high levels of competition; emerging overseas players (especially from Mexico and Asia); increasing demand from consumers in relation to services and pricing; changes in consumer preference (e.g... purchase to read more