Industry Analysis & Industry Trends
The Car and Automobile Manufacturing industry endured weak sales during the recession but has since recovered in the five years to 2015, due to rising consumer confidence and low interest rates. In addition, more Americans returned to work and consumer sentiment began to recover, making customers more likely to purchase big-ticket items, such as new vehicles. Over the five years to 2020, the strengthening economic conditions and returning consumer confidence will continue to fuel the industry. Automakers will also seek growth potential in the hybrid and fuel-efficient car market, as they focus on developing gas-electric hybrid vehicles to increase fuel efficiency and cut exhaust emissions... purchase to read more
Industry Report - Industry Products Chapter
Automakers have seen substantially higher car sales since the end of the downturn. Car sales bottomed out in 2009 with 5.4 million vehicles sold and jumping to 7.7 million in 2014 (latest data available). This was driven by the rapidly rising price of oil in the early part of the five-year period and the superior fuel economy that smaller cars offer. To address consumers' changing preferences, automakers have been overhauling their product portfolios. Fuel efficiency has become a top design concern for manufacturers, with more car models featuring hybrid-electric drivetrains, smaller forced-induction engines and more advanced transmissions delivering fuel economy gains.
Midsize and full-size sedans
Midsize and full-size cars are the mainstay of this industry... purchase to read more