Industry Analysis & Industry Trends
Manufacturers of beauty products weathered the recession fairly well thanks to their vast product range. This trend will continue into the next five years as the economic recovery pushes the industry into continued growth. Furthermore, improving disposable incomes will allow consumers to spend more on nonessentials like makeup. Manufacturers will also expand their product lines and geographic reach to take advantage of new market opportunities as the domestic market remains saturated... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry into the Cosmetics and Beauty Products Manufacturing industry are moderate and increasing. Established manufacturers, which benefit from economies of scale and scope, can pose a barrier for potential entrants. These operators have cost-minimizing measures and promotional resources in place, which give
them an advantage in competing for the shelf space necessary to market products downstream. These companies generally have products with well-established brand names (like P&G's Olay, Pantene and Gillette) which pose another barrier to entry
for new companies with unknown product names.
These large companies can also more easily afford the sort of product development that is necessary for survival in this increasingly complex industry... purchase to read more