Industry Analysis & Industry Trends
Although vitamins and supplements are often considered nondiscretionary purchases, the industry has grown at a steady clip over the past five years due to several factors, such as the aging population, reduced levels of employed and insured Americans and increasing consumer concerns toward health. Growth is forecast to continue over the next five years, especially as disposable incomes recover; however, competition from imports coupled with manufacturers' moving to low labor-cost countries will restrain significant revenue increases... purchase to read more
Industry Report - Industry Products Chapter
The Vitamin and Supplement Manufacturing industry's product breakdown has shifted over the past five years. While vitamins and mineral supplements are still very popular, major producers have offshored the production of these products. Meanwhile, herbal and botanical supplements largely remain produced domestically, though their base ingredients may be imported.
Vitamins and minerals
Vitamin and mineral supplements are expected to account for 42.0% of industry revenue in 2014, representing a decline from five years ago due to offshoring. Vitamin supplements include single-vitamin and multivitamin products. Most vitamins are sold as capsules or tablets, but other popular forms include powders, sprays, liquids, candies, lozenges or chewable tablets... purchase to read more