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Printing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Printing Market Research Report | NAICS 32311 | Aug 2014

Out of ink: Digital media alternatives and low demand will continue to threaten industry revenue

IBISWorld’s Printing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$82bn
Annual Growth 09-14
-1.4%
Annual Growth 14-19
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Profit
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Employment
455,575
Businesses
48,455
Industry Analysis & Industry Trends

The Printing industry, which includes large commercial printers and local print shops, endured a variety of challenges over the past five years. Consumers are increasingly favoring digital alternatives to printed materials, such as online media. Decreasing sales volumes and the application of downward pressure on unit selling prices have also hampered industry profit during the past five years. Printing requires substantial capital investment in new technology to remain competitive in times of excess capacity. Due to the relatively low amount of customer orders, overcapacity has contributed to the long-term trend of industry consolidation... purchase to read more

Industry Report - Industry Analysis Chapter

The Printing industry's main obstruction during the past five years has been the rise of digital media, which slowly replaced traditional forms of advertising and forced the industry to restructure. These factors, coupled with the adverse effects of the rise of digital on print advertising and consumer spending, have caused industry revenue to considerably decline over the past five years. During the five years to 2014, industry revenue is expected to fall at an average annual rate of 1.8% to $81.7 billion. In 2014, industry revenue is anticipated to decrease further at 2.4%, hindered by an increase in the price of paper and lower print advertising expenditures.

The number of magazine and newspaper subscriptions is an important indicator of the demand for the Printing industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Printing Industry?

Companies in this industry are primarily engaged in printing on paper, textile products, metal, glass, plastic and other materials, with the exception of fabric. Industry operators engage a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

Industry Products
Commercial lithographic printingCommercial flexographic printingCommercial screen printingQuick printingDigital printingOther printingBook printingCommercial gravure printing
 
Industry Activities
Commercial lithographic printingCommercial gravure printingCommercial flexographic printingCommercial screen printingQuick printingDigital printingManifold business forms printingBook printingBlank book, loose-leaf binders and devices


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