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Printing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Printing Market Research Report | NAICS 32311 | Dec 2014

Out of ink: Digital media alternatives and low demand will continue to threaten industry revenue

IBISWorld’s Printing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$80bn
Annual Growth 09-14
-1.7%
Annual Growth 14-19
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Profit
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Employment
445,685
Businesses
49,033
Industry Analysis & Industry Trends

The Printing industry, which includes large commercial printers and local print shops, endured a variety of challenges over the past five years. Consumers are increasingly favoring digital alternatives to printed materials, such as online media. Decreasing sales volumes and the application of downward pressure on unit selling prices have also hampered industry profit during the past five years. Printing requires substantial capital investment in new technology to remain competitive in times of excess capacity. Due to the relatively low amount of customer orders, overcapacity has contributed to the long-term trend of industry consolidation... purchase to read more

Industry Report - Industry Analysis Chapter

The Printing industry's main obstacle during the past five years has been the rise of digital media, which slowly replaced traditional forms of advertising and forced the industry to restructure. This factor, coupled with the adverse effects of the rise of digital on print advertising and consumer spending, has caused industry revenue to considerably decline over the past five years. During the five years to 2014, industry revenue is expected to fall at an average annual rate of 1.7% to $80.2 billion. In 2014, industry revenue is anticipated to decrease further by 2.4%, spurred by an increase in the price of paper and lower print advertising expenditures.

The number of magazine and newspaper subscriptions is an important indicator of demand for the Printing industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Printing Industry?

Companies in this industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

Industry Products
Commercial lithographic printingCommercial flexographic printingCommercial screen printingQuick printingDigital printingOther printingBook printingCommercial gravure printing
 
Industry Activities
Commercial lithographic printingCommercial gravure printingCommercial flexographic printingCommercial screen printingQuick printingDigital printingManifold business forms printingBook printingBlank book, loose-leaf binders and devices


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