Industry Analysis & Industry Trends
The Printing industry, which includes large commercial printers and local print shops, endured a variety of challenges over the past five years. Consumers are increasingly favoring digital alternatives to printed materials, such as online media. Decreasing sales volumes and the application of downward pressure on unit selling prices have also hampered industry profit during the past five years. Printing requires substantial capital investment in new technology to remain competitive in times of excess capacity. Due to the relatively low amount of customer orders, overcapacity has contributed to the long-term trend of industry consolidation... purchase to read more
Industry Report - Industry Analysis Chapter
The Printing industry's main obstacle during the past five years has been the rise of digital media, which slowly replaced traditional forms of advertising and forced the industry to restructure. This factor, coupled with the adverse effects of the rise of digital on print advertising and consumer spending, has caused industry revenue to considerably decline over the past five years. During the five years to 2014, industry revenue is expected to fall at an average annual rate of 1.7% to $80.2 billion. In 2014, industry revenue is anticipated to decrease further by 2.4%, spurred by an increase in the price of paper and lower print advertising expenditures.
The number of magazine and newspaper subscriptions is an important indicator of demand for the Printing industry... purchase to read more