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Sanitary Paper Product Manufacturing in the US Industry Data and Analysis
US sanitary paper product manufacturers have navigated an unusually complex environment in recent years, marked by cost pressures, evolving consumer priorities and intensifying demands for sustainability. In response to the COVID-19 pandemic, the industry experienced a surge in demand for hygiene-related products, including tissues, paper towels and disinfecting wipes, as consumers prioritized cleanliness. However, input costs and sourcing reliability resulting from volatile tariffs and trade tensions have forced manufacturers to raise their prices as they struggle to absorb these heightened costs. Compounded with elevated inflation and dropping consumer confidence, domestic manufacturers are facing a rapidly shifting set of market dynamics that threaten their revenue streams and profitability. Overall, revenue for sanitary paper product manufacturers fell marginally at a CAGR of 3.1% to $14.6 billion, with a 0.6% dip in 2025 alone, as profit levels shrank by 1.2% from 2020 to 2025.
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What's included in this industry analysis
IBISWorld's research coverage on the Sanitary Paper Product Manufacturing industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
About this industry
What's this industry report about?
The Sanitary Paper Product Manufacturing industry in the United States operates under the NAICS industry code 32229a. This industry converts sanitary paper stock or wadding into sanitary paper products. These products include table napkins and tablecloths, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins and tampons. Some companies produce their own sanitary paper, while others purchase paper from paper mills. Final products are sold to either wholesalers for distribution or directly to buyers. Related terms covered in the Sanitary Paper Product Manufacturing industry in the United States include clean water act (cwa), consumer tissue, vertical integration, environmental protection agency (epa) and toxic shock syndrome.
What's included in this industry?
Products and services covered in Sanitary Paper Product Manufacturing industry in the United States include Diapers and incontinence products, Feminine products and Paper towels and napkins.
What companies are included in this industry?
Companies covered in the Sanitary Paper Product Manufacturing industry in the United States include Procter & Gamble Co, Kimberly-Clark Corporation and Georgia-Pacific Llc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Sanitary Paper Product Manufacturing industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Sanitary Paper Product Manufacturing industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Sanitary Paper Product Manufacturing industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Sanitary Paper Product Manufacturing industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Sanitary Paper Product Manufacturing industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Sanitary Paper Product Manufacturing industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Sanitary Paper Product Manufacturing industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Sanitary Paper Product Manufacturing industry in the United States.
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Frequently Asked Questions
What is the market size of the Sanitary Paper Product Manufacturing industry in the United States in 2026?
The market size of the Sanitary Paper Product Manufacturing industry in the United States is $14.6bn in 2026.
How many businesses are there in the Sanitary Paper Product Manufacturing industry in the United States in 2025?
There are 98 businesses in the Sanitary Paper Product Manufacturing industry in the United States, which has grown at a CAGR of 2.2 % between 2020 and 2025.
How may import tariffs affect the Sanitary Paper Product Manufacturing industry in the United States?
The Sanitary Paper Product Manufacturing industry in the United States is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Sanitary Paper Product Manufacturing industry in the United States?
The Sanitary Paper Product Manufacturing industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Sanitary Paper Product Manufacturing industry in the United States grown or declined over the past 5 years?
The market size of the Sanitary Paper Product Manufacturing industry in the United States has been declining at a CAGR of 3.1 % between 2020 and 2025.
What is the forecast growth of the Sanitary Paper Product Manufacturing industry in the United States over the next 5 years?
Over the next five years, the Sanitary Paper Product Manufacturing industry in the United States is expected to decline.
What are the biggest companies in the Sanitary Paper Product Manufacturing industry in the United States?
The biggest companies operating in the Sanitary Paper Product Manufacturing industry in the United States are Procter & Gamble Co, Kimberly-Clark Corporation and Georgia-Pacific Llc
What does the Sanitary Paper Product Manufacturing industry in the United States include?
Manufacturing of disposable diapers, sanitary pads and tampons and Manufacturing of facial tissues, paper towels, hand towels, toilet paper, table napkins and other tissue products are part of the Sanitary Paper Product Manufacturing industry in the United States.
Which companies have the highest market share in the Sanitary Paper Product Manufacturing industry in the United States?
The company holding the most market share in the Sanitary Paper Product Manufacturing industry in the United States is Procter & Gamble Co.
How competitive is the Sanitary Paper Product Manufacturing industry in the United States?
The level of competition is high and increasing in the Sanitary Paper Product Manufacturing industry in the United States.
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