Sanitary Paper Product Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Sanitary Paper Product Manufacturing Market Research Report | NAICS 32229a | Jun 2015

A fresh sheet: Demand for low- and high-end industry products will rise with economic improvement

IBISWorld’s Sanitary Paper Product Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Sanitary Paper Product Manufacturing survived the recession better than most industries in the manufacturing sector because of the number of everyday necessities that the industry provides. As the economy recovers, consumers will be able to afford more expensive and high-quality industry products, boosting revenue. Changing demographics, such as fewer babies and aging baby boomers have made for a shift in product ratios, with fewer diapers required and more incontinence products needed... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Sanitary Paper Product Manufacturing industry has a high level of market share concentration, with close to 70.0% of the market being held by the top-four producers in 2015. This is a considerable decrease compared with five years ago. In recent years, the largest industry operators have decreased their US production facilities and increasingly established production facilities abroad, which has led to lower market share concentration. In general, the relatively high degree of brand loyalty in this industry limits the potential success of new entrants, and thus limits the number of firms participating in the industry. While marketing and advertising are used aggressively to sway the customer base, these measures are often too costly for smaller producers... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Sanitary Paper Product Manufacturing Industry?

This industry converts sanitary paper stock or wadding into sanitary paper products. These products include table napkins and tablecloths, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins and tampons. Some companies produce their own sanitary paper, while others purchase paper from paper mills. Final products are sold to either wholesalers for distribution or directly to buyers.

Industry Products
Disposable sanitary productsPaper towelsOther productsToilet and facial tissuePaper table napkins
Industry Activities
disposable diapers, sanitary pads and tampons.facial tissues, paper towels, hand towels, toilet paper, table napkins and other tissue products.other sanitary products such as paper tablecloths.

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