Sanitary Paper Product Manufacturing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Sanitary Paper Product Manufacturing Market Research Report | NAICS 32229a | May 2016

A clean sheet: An aging population will increase industry demand

IBISWorld’s Sanitary Paper Product Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Sanitary Paper Product Manufacturing survived the recession better than most industries in the manufacturing sector because of the number of everyday necessities that the industry provides. As the economy recovers, consumers will be able to afford more expensive and high-quality industry products, boosting revenue. Changing demographics, such as a slower birth rate and aging baby boomers, have made for a shift in product ratios, with fewer diapers required and more incontinence products needed... purchase to read more

Industry Report - Industry Analysis Chapter

The Sanitary Paper Product Manufacturing industry produces household paper products such as toilet paper, paper towels, tampons and diapers. Due to the nondiscretionary nature of the industry’s products, the industry is somewhat shielded from fluctuations in the general economy; demand for toilet paper and diapers will remain consistent with the population, although consumers may opt for generic products, rather than brand-name goods, during slow economic periods. Over the five years to 2016, industry revenue has increased at annualized rate of 0.1%, totaling $12.0 billion. This includes expected growth of 1.3% in 2016 alone. Industry revenue increased along with high per capita disposable income, though growth was limited due to heightened import penetration... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Sanitary Paper Product Manufacturing Industry?

This industry converts sanitary paper stock or wadding into sanitary paper products. These products include table napkins and tablecloths, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins and tampons. Some companies produce their own sanitary paper, while others purchase paper from paper mills. Final products are sold to either wholesalers for distribution or directly to buyers.

Industry Products
Disposable diapersToilet paperFeminine productsPaper towels and tissues
Industry Activities
disposable diapers, sanitary pads and tampons.facial tissues, paper towels, hand towels, toilet paper, table napkins and other tissue products.other sanitary products such as paper tablecloths.

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