Industry Analysis & Industry Trends
US shoe manufacturers continue to feel the heat from imports. Shoe makers are increasingly offshoring their production to lower-cost countries, and cheap imports will satisfy a growing proportion of domestic demand. As a result, revenue will sink and firms will continue to exit. To stay afloat, operators will establish their presence in niche markets, including work-oriented or high-end shoes, where lower-quality imports cannot easily succeed... purchase to read more
Industry Report - Starting a New Business Chapter
The industry has a medium level of entry barriers. Starting up a basic, small-scale footwear manufacturing operation does not require excessive capital investment, which keeps barriers relatively low. Despite this, there are high costs associated with establishing brand names and the competition from existing brands like Nike and Adidas. This also heightens the costs associated with advertising and maintaining brand awareness. It can also be costly to acquire capital equipment and machinery to manufacture footwear on a large scale... purchase to read more