Industry Analysis & Industry Trends
After remaining resilient over the recessionary period, industry operators will continue to experience growth due to a trend toward premiumization and the increased popularity of cocktails. Over the next five years, consumers will continue trading up to higher-quality spirits and liquor. Additionally, the industry will benefit from rising consumer sentiment and expanding budgets... purchase to read more
Industry Report - Industry Key Buyers Chapter
The top four distilleries control about 67.8% of the industry. These companies' market share expanded during the five years to 2013, mainly due to major consolidation. An example of an operator that made several acquisitions during this time is the major company Diageo PLC, which used to be a smaller player itself, controlling only about 6.6% of the US market in 2008. Its acquisitions, including the Ketel One vodka distillery in 2008 and Stirrings LLC (a premium cocktail manufacturer) in 2009, helped catapult Diageo's market share to about 26.0% in 2013.
The remainder of the market share is spread out over regional and local brands. These firms have smaller distilleries, most of which will not expand beyond their regional or niche markets... purchase to read more