Industry Analysis & Industry Trends
Over the past five years, consumer drinking preferences have moved away from standard light beers, and many customers have discovered wine for its perceived health benefits and increasingly diverse flavor profiles. In the coming years, the industry will continue to benefit from a growing number of consumers, particularly among the millennial generation, who have expanded their palettes toward domestic wine... purchase to read more
Industry Report - Industry Products Chapter
Wineries in this industry produce a wide range and high volume of similar alcoholic beverages, such as table wines, sparkling wines, dessert wines, wine coolers, brandies, ciders and applejack, from fruit juices derived primarily from grapes and apples. Product innovation is high in order to achieve product differentiation in a crowded market and keep pace with constantly changing consumer tastes. IBISWorld expects that total wine shipments to the United States in 2015 will increase. As a part of this increase, low-cost table wines, which include a range of the industry's red, white and blush wines, will dominate production.
Chardonnay is a white wine made from green-skinned grapes... purchase to read more