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Breweries in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Breweries Market Research Report | NAICS 31212 | Jun 2016

Cut off: Competition from substitute alcoholic beverages will slow growth, despite high demand for craft beer

IBISWorld’s Breweries market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$40bn
Annual Growth 11-16
6.7%
Annual Growth 16-21
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Profit
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Employment
42,639
Businesses
4,436
Industry Analysis & Industry Trends

Changing taste preferences among consumers has led to a shift toward higher-quality beer brands and new styles instead of the industry's standard premium brands. This trend has stimulated growth among the industry's craft beer producing establishments, but it has also come at the expense of sales from the industry's most well-known international beer manufacturers. In the coming years, beer is expected to attract a smaller share of consumers' demand for alcoholic beverages, as consumers continue to diversify their alcoholic beverage consumption across all ranges of beers, wines and liquors... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The increasing popularity of craft beer has partially contributed to declining demand for the industry's mainstream products such as premium and sub-premium beer brands. Beer sales by volume are in decline as consumers have reduced spending on premium and sub-premium beer, which have both historically represented the most popular styles of beer in terms of total volume sold. In addition, individuals started switching to alternative alcoholic beverages, like wine and cocktails, in recent years. Some premium product segments are still performing well and are also more profitable for large brewers. Demand for craft brews that are produced by smaller breweries is also rising, though smaller breweries earn much lower profit due to lower production volumes and higher bulk ingredient costs... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Breweries Industry?

The Breweries industry primarily produces alcoholic beverages made from malted barley and hops such as beer, malt liquor and non-alcoholic beer. This industry excludes wine, brandy, cider and distilled beverages such as vodka and rum. Bottling purchased malt beverages and manufacturing purchased malt are also excluded from this industry.

Industry Products
Premium beerSub-premium beerSuper-premium beerCraft beerProgressive adult beveragesMalt liquor
 
Industry Activities
Canned beer productionBottled beer productionDraft beer productionNon-alcoholic beer production


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