Industry Analysis & Industry Trends
A healthy curiosity has stimulated consumers to quench their thirst with a growing variety of beverages. Despite slowing revenue growth for energy drinks, niche and local brands will step in to take their place. Marketing campaigns that promote stimulants or natural ingredients have accelerated the move away from carbonated soft drinks toward industry beverages. Fast-growing niche markets are driving industry expansion... purchase to read more
Industry Report - Starting a New Business Chapter
While the development of beverages is fairly straightforward, the production can be costly. Industry input prices are volatile and machinery requires a significant initial investment. Instead of making this investment, many companies choose to contract production out to soft drink producers that already possess this technology and can absorb input cost fluctuations.
Opportunities for small-scale operators exist in new product development, as consumers are willing to pay for exotic flavors and high-quality beverages. Initial costs are still high, but niche products can often succeed regionally and possibly even nationally as online ordering becomes increasingly popular... purchase to read more