Industry Analysis & Industry Trends
Thirst quenched
A healthy curiosity has stimulated consumers to quench their thirst with a growing variety of beverages. Though growth will slow for energy drinks, niche and local brands will step in to take their place. Marketing campaigns that promote stimulants or natural ingredients have furthered the surge away from carbonated soft drinks toward industry beverages. Fast-growing niche markets are driving industry expansion... purchase to read more
Industry Report - Industry Key Buyers Chapter
The top four players in the Juice Production industry generate about 71.1% of revenue. These companies have increased their share of revenue during the past five years through acquisitions, contracts and new product development. For example, Coca-Cola own Hansen Natural, which produces Monster Energy, but Hansen Natural retains the brand name, marketing and development of its products. Through this agreement, Hansen's products are distributed nationwide, and the company also benefits from Coca-Cola's existing infrastructure, which enables it to produce drinks at a lower price per unit... purchase to read more