Industry Analysis & Industry Trends
A healthy curiosity has stimulated consumers to quench their thirst with a growing variety of beverages. Despite slow revenue growth for energy drinks, niche and local brands will step in to take their place. Marketing campaigns that promote stimulants or natural ingredients have accelerated the move away from carbonated soft drinks toward industry beverages. In the next five years, the Juice Production industry is poised to exhibit continued growth. As successful brands continue to expand their market reach, revenue is forecast to increase. At the same time, improving consumer sentiment and increasing brand recognition are expected to boost profit margins... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Juice Production industry is well established and is in the mature phase of its life cycle. Industry value added (IVA), a measure of the industry’s contribution to the overall economy, is forecast to increase at an annualized 0.4% during the 10 years to 2021. In contrast, US GDP is expected to rise at an annualized 2.3% over the same period. Although the industry has underperformed the economy, growth in producers of niche products and the introduction of brand extensions of existing operators point to the maturity of this industry.
Rapid growth in innovative drinks as well as vegetable juices has stirred up interest in these beverage
products. The number of operators is forecast to increase during the 10
years to 2021 at an average annual rate of 1.3%... purchase to read more