Industry Analysis & Industry Trends
US consumption of carbonated beverages has dropped over the past five years. Instead, consumers are increasingly moving away from soft drinks and toward healthier options that are not included in this industry. New manufacturers offering health-focused carbonated beverages are expected to enter the market and capture consumer interest. As a result, sales of these beverages are anticipated to rise and balance out falling traditional soda consumption... purchase to read more
Industry Report - Industry Products Chapter
Soda produced by industry manufacturers are bottled in cans, glass bottles and plastic bottles in either single-serve or multiserve container sizes. Manufacturers have added a variety of can and bottle sizes to their product lines, particularly smaller single-serve bottles, to appeal to busy consumers and also those who want to consume less calories. Producers have tried to combat the declining demand for both regular and diet soda by introducing new flavors and brand extensions that are made with natural sweeteners such as stevia.
Cola sodas that are sweetened with sugar, corn syrup and other natural sweeteners are included in this product category. Some of the more popular flavors include mixtures of cola and other flavorings, such as root beer or Dr... purchase to read more