Industry Analysis & Industry Trends
US consumption of carbonated beverages has dropped over the past five years. Instead, beverage drinkers are increasingly moving away from soft drinks and toward healthier options that are not included in this industry. New manufacturers offering health-focused carbonated beverages are expected to enter the market and capture consumer interest. As a result, sales of these beverages are anticipated to rise and balance out falling traditional soda consumption... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Soda Production industry is in the declining stage of its life cycle. Over the 10 years to 2019, industry value added (IVA), which measures an industry's contribution to the economy, is forecast to decrease an annualized 0.9%. In comparison, GDP is projected to grow 2.7% per year on average over the same period. IVA is anticipated to decline every year during this period, excluding an increase in 2011 when industry revenue grew significantly due to PepsiCo's and The Coca-Cola Company's vertical integration of independent bottling companies into their businesses.
Heightened consumer awareness of the negative health effects of drinking both regular and diet soda has contributed to the decline of demand for industry products... purchase to read more