Industry Analysis & Industry Trends
US consumption of carbonated beverages has dropped over the past five years. Instead, beverage drinkers are increasingly move away from soft drinks and toward healthier options that are not typically included in this industry. New manufacturers offering health-focused carbonated beverages are expected to enter the market and capture consumer interest. As a result, sales of these beverages are anticipated to rise and balance out falling consumption... purchase to read more
Industry Report - Industry Products Chapter
Soda includes carbonated soft drinks (CSDs) that can be heavily advertised branded drinks, or lesser-known house brands sold through supermarkets. They are sometimes known as sparkling beverages because the carbonation produces bubbles in the liquid that make it sparkle. However, CSDs' share of revenue is falling rapidly due to poor consumer sentiment and the growing popularity of healthier alternatives to soda during the past five years.
In 2013, the major brands sold include Coke (about 17.0% of the soda market), Diet Coke (9.6%), Pepsi-Cola (9.2%), Mountain Dew (6.7%) and Dr Pepper (6.4%) according to the latest industry data collected by Beverage Digest. In 2011, Diet Coke replaced Pepsi-cola as the second most-popular beverage... purchase to read more