Industry Analysis & Industry Trends
Demand for tea will continue to heighten over the next five years due to increased health awareness and new product offerings. Tea is becoming infused into the American diet as consumers become more health-conscious and look for alternatives to sugar-rich carbonated beverages. However, while the tea industry will continue to experience an upswing, strong demand for ready-to-drink teas and beverages, this industry's competitors, will somewhat limit revenue growth... purchase to read more
Industry Report - Industry Products Chapter
Specialty and gourmet tea
Specialty and gourmet tea represents another fast growing segment within the industry and is estimated to account for 8.5% of revenue. This segment includes imported blends of black and green teas such as Darjeeling, Assam, Ceylon and Kenyan varieties and is usually purchased in loose or bagged tea form. Organic teas are also gaining popularity, largely driven by the emergence of the ethically conscious consumer.
This segment is generally consumed on-premises. The growth in the number of specialty tearooms in the United States has further stimulated demand for gourmet and specialty tea products. Similar to cafes, these establishments are changing the landscape of tea consumption to become a more social occasion... purchase to read more