Industry Analysis & Industry Trends
The Tortilla Production industry has experienced strong growth in the last five years, making it the fastest growing segment within the entire baking industry. An increase in the population of Hispanics and the rising awareness of the health benefits of tortillas have been the main contributors of growth. In the next five years, manufacturers will rely less on labor-intensive methods and shift to a high-speed, high-volume manufacturing process to boost automation... purchase to read more
Industry Report - Industry Products Chapter
The industry produces two main products: corn tortillas and flour tortillas. Each segment has its own independent features, and each is preferred by consumers for differing reasons. Tortillas have also been recently marketed as "wraps," an industry term designed to invite an intriguing ethnic association to the food.
Corn tortillas account for about 61.0% of revenue in 2012. They are a type of thin, unleavened flat bread, made from finely ground maize or corn. Corn tortillas are the traditional type of tortilla and predate the arrival of Europeans to America, and are typically preferred by most members of the Hispanic community. They are sold either as fresh or pre-packaged, depending on the channel of distribution... purchase to read more