Industry Analysis & Industry Trends
The Frozen Food Production industry has faced some challenges, with health and nutrition movements increasingly placing an emphasis on fresh foods. Major players have proactively responded with clever new product introductions that incorporate consumer trends into their products and promotional strategies. While growth is expected to be marginal over the five years to 2019, producers will stress convenience and nutrition to attract more customers... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Frozen Food Production industry is in the mature stage of its life cycle. Over the 10 years to 2019, industry value added (IVA), which measures an industry's contribution to the economy, is forecast to increase at an annualized rate of just 0.3%. In comparison, GDP is projected to grow 2.5% per year on average during the same period. IVA fluctuated drastically during and after the recession, mirroring fluctuations in the profitability of industry operators. While this industry has underperformed in the economy over the past five years, new product introductions and acquisition activity categorize the industry as mature.
Although the industry is considered mature, companies have been developing new products to adjust to consumer trends... purchase to read more