Industry Analysis & Industry Trends
The Frozen Food Production industry has faced some challenges, with health and nutrition movements increasingly placing an emphasis on fresh foods. Major players have proactively responded with clever new product introductions that incorporate consumer trends into their products and promotional strategies. While growth is expected to be marginal over the five years to 2021, producers will stress convenience and nutrition to attract more customers... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Frozen Food Production industry is in the mature stage of its life cycle. Over the 10 years to 2021, industry value added (IVA), which measures an industry's contribution to the economy, is forecast to increase at an annualized rate of 2.5%. In comparison, GDP is projected to grow an annualized 2.3% during the same period. IVA growth relatively in line with the overall economy is characteristic of a mature industry.
Although the industry is characterized by well-defined product segments, companies have regularly introduced new products or reformulated existing ones to adjust to consumer trends. Health-conscious consumers have become wary of conventional microwaveable frozen meals because of their high sodium content and questionable nutritional value... purchase to read more