Industry Analysis & Industry Trends
The sweet tooth of US consumers kept candy producers resilient during the recession; the next five years will likely be marked by further growth. An increasingly health-conscious marketplace will encourage producers to adapt product lines to include sugar-free and low-sugar products. Furthermore, as the number of children aged 14 and under continues to shrink, candy producers will increasingly market their goods to adults. The industry will also look to foreign markets for growth as the domestic market becomes more saturated... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Candy Production industry is expected to grow at a similar rate to the overall economy in the 10 years to 2019, an indication of the industry's maturity. Over the period, IBISWorld estimates the industry's contribution to the economy, as measured by the industry value added (IVA), will increase at an annualized 2.8% while the US GDP will increase at a comparable 2.5% per year on average.
Growing concentration of the industry is also indicative of maturity. Larger companies are acquiring smaller ones in an attempt to expand their product portfolio, reach strategic markets and gain market share. Larger scales of production also serve to cut long term costs and maintain high profit margins... purchase to read more