Industry Analysis & Industry Trends
In the five years to 2015, falling sugar prices subdued selling prices, while preference shifts and rising health consciousness among consumers have caused industry demand to fall. Industry performance is expected to improve over the next five years due to growing consolidation and innovation by major players. In particular, producers are expected to introduce healthier products to mitigate adverse perceptions toward candy. In addition, sugar prices are expected to rise slowly, boosting the selling price of candy. Still, competition from chocolates and imports will limit strong revenue growth... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Candy Production industry's contribution to the economy is expected to shrink in the 10 years to 2020. IBISWorld expects the industry's value added (IVA) to grow an annualized 0.4% through 2020, far lower than projected US GDP growth of 2.5% per year on average over the period. Although sluggish IVA typically indicates a declining industry, Candy Production is more appropriately classified as mature for a variety of reasons.
Candy, though loosing some footing to chocolate, remains widely accepted in consumer markets and demand for it is unlikely to vanish. The industry, concentrated and competitive, employs aggressive marketing tactics including television advertising to facilitate brand loyalty... purchase to read more