Cereal Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production Market Research Report | NAICS 31123 | Jan 2014

Whole grains: Increasing demand for healthier options will enable modest growth

IBISWorld’s Cereal Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Stagnant performance for the Cereal Production industry over the past five years was largely guided by overall economic conditions. As per capita disposable income declined during the recession, more consumers turned to cereal as a healthy and inexpensive breakfast option. However, when the economy began to recover and per capita disposable income increased, people with relaxed budgets and less time returned to previous breakfast habits of obtaining food on the run at cafes or coffee shops. During the five years to 2019, revenue performance is forecast to improve compared to the previous five-year period. As the economy continues to recover, per capita disposable income is anticipated to increase, resulting in mixed demand for cereal products... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

IBISWorld estimates the industry's contribution to the overall economy, as measured by the industry value added (IVA), will fall at an average rate of 1.4% per year during the 10 years to 2014. Comparatively, US GDP is forecast to rise at an average rate of 2.7% per year. Products produced by the Cereal Production industry are widely accepted and companies are actively consolidating. Therefore, the industry is anticipated to be in the mature stage of its life cycle.

The Cereal Production industry is characterized by a saturated domestic market and a range of well-established products and manufacturers, which is common to mature industries... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

Operators in this industry acquire raw materials such as corn, wheat, flour, sugar, malt extract and rice that are processed into ready-to-eat and hot cereals. They also purchase raw materials, such as plastic and paperboard containers, from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers. Energy, cereal, granola and protein bars are not included in this industry.

Industry Products
Ready to serve corn breakfast foodsReady to serve wheat breakfast foodsOther ready to serve grain breakfast foodsHot Cereals
Industry Activities
Manufacturing ready to eat cerealManufacturing hot cereal like oatmealManufacturing other breakfast cereal foods

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