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Cereal Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production Market Research Report | NAICS 31123 | Jan 2015

Whole grains: Increasing demand for healthier options will enable modest growth

IBISWorld’s Cereal Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 10-15
-1.0%
Annual Growth 15-20
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Profit
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Employment
13,633
Businesses
33
Industry Analysis & Industry Trends

Stagnant performance for the Cereal Production industry over the past five years has been largely guided by overall economic conditions. When the economy continued to recover and per capita disposable income increased, people with relaxed budgets and less time returned to costly breakfast habits of obtaining food on the run at cafes or coffee shops. During the next five years, revenue performance in the industry is forecast to improve compared with the previous five-year period. As the economy continues to recover, per capita disposable income is anticipated to increase, resulting in mixed demand for cereal products. This will enable consumers to spend more on expensive, branded products... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry's value added (IVA) will fall at an average rate of 1.0% per year during the 10 years to 2020. Comparatively, US GDP is forecast to rise at an average rate of 2.5% per year. While falling IVA is typically indicative of a declining economy, this is primarily due to strong growth during the recession; demand for most cereal products run counter cyclical to the business cycle because consumers prefer more costly breakfast foods when disposable income is high. Products produced by the Cereal Production industry are widely accepted and companies are actively consolidating. Therefore, such IVA declines are not reflective of industry performance and the Cereal Production industry is anticipated to be in the mature stage of its life cycle... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

Operators in this industry acquire raw materials such as corn, wheat, flour, sugar, malt extract and rice that are processed into ready-to-eat and hot cereals. They also purchase raw materials, such as plastic and paperboard containers, from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers. Energy, cereal, granola and protein bars are not included in this industry.

Industry Products
Ready-to-eat corn breakfast foodsReady-to-eat wheat breakfast foodsOther ready-to-eat grain breakfast foodsHot Cereals
 
Industry Activities
Manufacturing ready-to-eat cerealManufacturing oatmealManufacturing other hot cereal foodsManufacturing other breakfast cereal foods


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