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Cereal Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production Market Research Report | NAICS 31123 | Jan 2015

Whole grains: Increasing demand for healthier options will enable modest growth

IBISWorld’s Cereal Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 10-15
-1.0%
Annual Growth 15-20
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Profit
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Employment
13,633
Businesses
33
Industry Analysis & Industry Trends

Stagnant performance for the Cereal Production industry over the past five years has been largely guided by overall economic conditions. When the economy continued to recover and per capita disposable income increased, people with relaxed budgets and less time returned to costly breakfast habits of obtaining food on the run at cafes or coffee shops. During the next five years, revenue performance in the industry is forecast to improve compared with the previous five-year period. As the economy continues to recover, per capita disposable income is anticipated to increase, resulting in mixed demand for cereal products. This will enable consumers to spend more on expensive, branded products... purchase to read more

Industry Report - Industry Products Chapter

Ready-to-eat breakfast foods dominate the Cereal Production industry, accounting for the overwhelming majority of industry revenue. Consumers typically combine these traditional cereals with milk for consumption. The ready-to-eat cereal segment's share of revenue fluctuated during the past five years because consumers increased cereal purchases during the recession, but switched to other breakfast items as the economy recovered. Adding healthy ingredients, like whole grains, often raises the marketability of cereals, which is expected to continue in the future. In addition, gluten, which is found in wheat, barley and rye, has been publicized as an unhealthy cause of obesity and health problems, consequently increasing demand for gluten-free products... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

Operators in this industry acquire raw materials such as corn, wheat, flour, sugar, malt extract and rice that are processed into ready-to-eat and hot cereals. They also purchase raw materials, such as plastic and paperboard containers, from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers. Energy, cereal, granola and protein bars are not included in this industry.

Industry Products
Ready-to-eat corn breakfast foodsReady-to-eat wheat breakfast foodsOther ready-to-eat grain breakfast foodsHot Cereals
 
Industry Activities
Manufacturing ready-to-eat cerealManufacturing oatmealManufacturing other hot cereal foodsManufacturing other breakfast cereal foods


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