Industry Analysis & Industry Trends
Stagnant performance for the Cereal Production industry over the past five years has been largely guided by overall economic conditions. When the economy continued to recover and per capita disposable income increased, people with relaxed budgets and less time returned to costly breakfast habits of obtaining food on the run at cafes or coffee shops. During the next five years, revenue performance in the industry is forecast to improve compared with the previous five-year period. As the economy continues to recover, per capita disposable income is anticipated to increase, resulting in mixed demand for cereal products. This will enable consumers to spend more on expensive, branded products... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Cereal Production industry has a moderate level of concentration, with the top four players expected to account for a high share of industry revenue in 2015. However, larger companies that employ over 500 workers make up less than 20.0% of total employment due to the heavy use of machinery and high operational efficiencies gained through high production levels. Although they account for only a small percentage of industry revenue, most enterprises in this industry are smaller and over 25.0% of firms employ fewer than 20 workers.
Industry concentration is expected to increase over the next five years due to major player acquisitions of niche, health-conscious companies and organic growth from continuous product innovation, strong brand loyalty and aggressive marketing... purchase to read more