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Cereal Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production Market Research Report | NAICS 31123 | Jul 2014

Whole grains: Increasing demand for healthier options will enable modest growth

IBISWorld’s Cereal Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 09-14
-2.1%
Annual Growth 14-19
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Profit
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Employment
13,674
Businesses
35
Industry Analysis & Industry Trends

Stagnant performance for the Cereal Production industry over the past five years was largely guided by overall economic conditions. As per capita disposable income declined during the recession, more consumers turned to cereal as a healthy and inexpensive breakfast option. Over the five years to 2019, higher disposable income, coupled with the growing number of health-conscious consumers, will push companies to introduce more healthful products or create new cereal lines that will generate more demand... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

IBISWorld estimates the industry's contribution to the overall economy, as measured by the industry value added (IVA), will fall at an average rate of 1.3% per year during the 10 years to 2014. Comparatively, US GDP is forecast to rise at an average rate of 2.5% per year. While falling IVA is typically indicative of a declining economy, this is primarily due to strong growth during the recession; demand for most cereal products run counter cyclical to the business cycle because consumers prefer more costly breakfast foods when disposable income is high. Products produced by the Cereal Production industry are widely accepted and companies are actively consolidating. Therefore, the industry is anticipated to be in the mature stage of its life cycle... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

Operators in this industry acquire raw materials such as corn, wheat, flour, sugar, malt extract and rice that are processed into ready-to-eat and hot cereals. They also purchase raw materials, such as plastic and paperboard containers, from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers. Energy, cereal, granola and protein bars are not included in this industry.

Industry Products
Ready to serve corn breakfast foodsReady to serve wheat breakfast foodsOther ready to serve grain breakfast foodsHot Cereals
 
Industry Activities
Manufacturing ready to eat cerealManufacturing hot cereal like oatmealManufacturing other breakfast cereal foods


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