Industry Analysis & Industry Trends
Stagnant performance for the Cereal Production industry over the past five years was largely guided by overall economic conditions. As per capita disposable income declined during the recession, more consumers turned to cereal as a healthy and inexpensive breakfast option. Over the five years to 2019, higher disposable income, coupled with the growing number of health-conscious consumers, will push companies to introduce more healthful products or create new cereal lines that will generate more demand... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Cereal Production industry has a moderate level of concentration, with the top four players expected to account for 69.3% of industry revenue in 2014. However, larger companies that employ over 500 workers make up less than 20.0% of total employment due to the heavy use of machinery and high operational efficiencies gained through high production levels. Although they account for only a small percentage of industry revenue, most enterprises in this industry are smaller and over 25.0% of firms employ fewer than 20 workers.
Industry concentration is expected to increase over the next five years due to major player acquisitions of niche, health-conscious companies and organic growth from continuous product innovation, strong brand loyalty and aggressive marketing... purchase to read more