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Cereal Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production Market Research Report | NAICS 31123 | Jul 2014

Whole grains: Increasing demand for healthier options will enable modest growth

IBISWorld’s Cereal Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 09-14
-2.1%
Annual Growth 14-19
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Profit
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Employment
13,674
Businesses
35
Industry Analysis & Industry Trends

Stagnant performance for the Cereal Production industry over the past five years was largely guided by overall economic conditions. As per capita disposable income declined during the recession, more consumers turned to cereal as a healthy and inexpensive breakfast option. Over the five years to 2019, higher disposable income, coupled with the growing number of health-conscious consumers, will push companies to introduce more healthful products or create new cereal lines that will generate more demand... purchase to read more

Industry Report - Starting a New Business Chapter

The most significant barrier to entry is the capital investment required to start a new company. Cereal production is highly capital intensive and it requires machinery and equipment to perform the processing. Because the level of capital intensity is increasing, new entrants that are unable to afford the capital investments will be unable to operate.

Another significant threat to potential new entrants is the extremely well entrenched position of the industry's major players. These companies experience high brand and customer loyalty and have considerable resources to invest in advertising and promotions to protect and grow their market share... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

Operators in this industry acquire raw materials such as corn, wheat, flour, sugar, malt extract and rice that are processed into ready-to-eat and hot cereals. They also purchase raw materials, such as plastic and paperboard containers, from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers. Energy, cereal, granola and protein bars are not included in this industry.

Industry Products
Ready to serve corn breakfast foodsReady to serve wheat breakfast foodsOther ready to serve grain breakfast foodsHot Cereals
 
Industry Activities
Manufacturing ready to eat cerealManufacturing hot cereal like oatmealManufacturing other breakfast cereal foods


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