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Cereal Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production Market Research Report | NAICS 31123 | Jan 2015

Whole grains: Increasing demand for healthier options will enable modest growth

IBISWorld’s Cereal Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 10-15
-1.0%
Annual Growth 15-20
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Profit
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Employment
13,633
Businesses
33
Industry Analysis & Industry Trends

Stagnant performance for the Cereal Production industry over the past five years has been largely guided by overall economic conditions. When the economy continued to recover and per capita disposable income increased, people with relaxed budgets and less time returned to costly breakfast habits of obtaining food on the run at cafes or coffee shops. During the next five years, revenue performance in the industry is forecast to improve compared with the previous five-year period. As the economy continues to recover, per capita disposable income is anticipated to increase, resulting in mixed demand for cereal products. This will enable consumers to spend more on expensive, branded products... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Cereal Production industry has a moderate level of concentration, with the top four players expected to account for a high share of industry revenue in 2015. However, larger companies that employ over 500 workers make up less than 20.0% of total employment due to the heavy use of machinery and high operational efficiencies gained through high production levels. Although they account for only a small percentage of industry revenue, most enterprises in this industry are smaller and over 25.0% of firms employ fewer than 20 workers.

Industry concentration is expected to increase over the next five years due to major player acquisitions of niche, health-conscious companies and organic growth from continuous product innovation, strong brand loyalty and aggressive marketing... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

Operators in this industry acquire raw materials such as corn, wheat, flour, sugar, malt extract and rice that are processed into ready-to-eat and hot cereals. They also purchase raw materials, such as plastic and paperboard containers, from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers. Energy, cereal, granola and protein bars are not included in this industry.

Industry Products
Ready-to-eat corn breakfast foodsReady-to-eat wheat breakfast foodsOther ready-to-eat grain breakfast foodsHot Cereals
 
Industry Activities
Manufacturing ready-to-eat cerealManufacturing oatmealManufacturing other hot cereal foodsManufacturing other breakfast cereal foods


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