Industry Analysis & Industry Trends
Stagnant performance for the Cereal Production industry over the past five years was largely guided by overall economic conditions. As per capita disposable income declined during the recession, more consumers turned to cereal as a healthy and inexpensive breakfast option. However, when the economy began to recover and per capita disposable income increased, people with relaxed budgets and less time returned to previous breakfast habits of obtaining food on the run at cafes or coffee shops. During the five years to 2019, revenue performance is forecast to improve compared to the previous five-year period. As the economy continues to recover, per capita disposable income is anticipated to increase, resulting in mixed demand for cereal products... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
IBISWorld estimates the industry's contribution to the overall economy, as measured by the industry value added (IVA), will fall at an average rate of 1.4% per year during the 10 years to 2014. Comparatively, US GDP is forecast to rise at an average rate of 2.7% per year. Products produced by the Cereal Production industry are widely accepted and companies are actively consolidating. Therefore, the industry is anticipated to be in the mature stage of its life cycle.
The Cereal Production industry is characterized by a saturated domestic market and a range of well-established products and manufacturers, which is common to mature industries... purchase to read more