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Cereal Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production Market Research Report | NAICS 31123 | Jul 2014

Whole grains: Increasing demand for healthier options will enable modest growth

The Cereal Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 09-14
-2.1%
Annual Growth 14-19
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Profit
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Employment
13,674
Businesses
35
Industry Analysis & Industry Trends

Stagnant performance for the Cereal Production industry over the past five years was largely guided by overall economic conditions. As per capita disposable income declined during the recession, more consumers turned to cereal as a healthy and inexpensive breakfast option. Over the five years to 2019, higher disposable income, coupled with the growing number of health-conscious consumers, will push companies to introduce more healthful products or create new cereal lines that will generate more demand... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Cereal Production industry has a moderate level of concentration, with the top four players expected to account for 69.3% of industry revenue in 2014. However, larger companies that employ over 500 workers make up less than 20.0% of total employment due to the heavy use of machinery and high operational efficiencies gained through high production levels. Although they account for only a small percentage of industry revenue, most enterprises in this industry are smaller and over 25.0% of firms employ fewer than 20 workers.

Industry concentration is expected to increase over the next five years due to major player acquisitions of niche, health-conscious companies and organic growth from continuous product innovation, strong brand loyalty and aggressive marketing... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

Operators in this industry acquire raw materials such as corn, wheat, flour, sugar, malt extract and rice that are processed into ready-to-eat and hot cereals. They also purchase raw materials, such as plastic and paperboard containers, from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers. Energy, cereal, granola and protein bars are not included in this industry.

Industry Products
Ready to serve corn breakfast foodsReady to serve wheat breakfast foodsOther ready to serve grain breakfast foodsHot Cereals
 
Industry Activities
Manufacturing ready to eat cerealManufacturing hot cereal like oatmealManufacturing other breakfast cereal foods


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