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Cereal Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production Market Research Report | NAICS 31123 | Jul 2016

No grains: Increasing competition and pricing pressures will impede industry revenue growth

IBISWorld’s Cereal Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 11-16
-2.1%
Annual Growth 16-21
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Profit
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Employment
12,957
Businesses
38
Industry Analysis & Industry Trends

Overall economic conditions have largely guided the volatile performance for the Cereal Production industry over the past five years. As the economy continued to recover and per capita disposable income increased, people with relaxed budgets and less time returned to costly breakfast habits of obtaining food on the run at cafes or coffee shops. Over the next five years, revenue performance in the industry is forecast to improve compared with the previous five-year period. As the economy continues to recover, per capita disposable income is anticipated to increase, resulting in mixed demand for cereal products. This will enable consumers to spend more on expensive, branded products... purchase to read more

Industry Report - Industry Locations Chapter

Cereal-producing establishments in the United States are strategically located near sources of key inputs, such as grain and flour mills. Consequently, regions like the Plains region account for a large percentage of establishments despite their low population. Operators also choose their locations based on proximity to key markets to reduce transportation costs.

West region

The West region of the United States represents 22.0% of establishments. California is home to more cereal manufacturing facilities than any other state in the country, with 8.5% of establishments. Enormous cropping areas and the region's large, affluent population make it ideal for cereal producers.

Plains region

The Plains region accounts for 19.5% of establishments... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

Operators in this industry acquire raw materials such as corn, wheat, flour, sugar, malt extract and rice that are processed into ready-to-eat and hot cereals. They also purchase raw materials, such as plastic and paperboard containers, from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers. Energy, cereal, granola and protein bars are not included in this industry.

Industry Products
Ready-to-eat corn breakfast foodsReady-to-eat wheat breakfast foodsOther ready-to-eat grain breakfast foodsHot Cereals
 
Industry Activities
Manufacturing ready-to-eat cerealManufacturing oatmealManufacturing other hot cereal foodsManufacturing other breakfast cereal foods


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