Industry Analysis & Industry Trends
Demand for the industry will remain strong, as consumers increasingly adopt new consoles and games. Furthermore, the market for video games will extend beyond young males, as more women and consumers of all ages turn to the industry for entertainment. Revenue growth will continue to be bolstered by new technologies and online games, with more systems providing internet connectivity... purchase to read more
Industry Report - Industry Analysis Chapter
The Video Games industry has begun to climb out from the hole of the financial crisis and ensuing recession. Revenue for 2013 is anticipated to reach $38.2 billion, a 9.9% increase from 2012, but still below the peak of $42.1 billion reached in 2008. This represents an annualized decline of 1.9% since 2008. As a discretionary good, consumers were quick to pull back on video game related expenditures amid concerns about job security and declining home values. Nonetheless, the entertainment value offered by video games in terms of cost per hour, particularly compared with other forms of leisure, meant many customers simply shifted their habits toward less-costly forms of video game entertainment, such as used video games and low-cost mobile games... purchase to read more