Industry Analysis & Industry Trends
Gaming on
Despite a drop in disposable income and other adverse changes in the economy, video game software publishers have experienced strong sales over the five years to 2011. By increasing their investment in marketing and building hype about new releases, demand has risen. Over the next five years, revenue will likely continue rising, with publishers adapting their games to new technologies and consoles... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
In addition to expanding their reach to different demographics like women and seniors, video game software publishers already cater to a loyal and ever-expanding target audience. As gamers age, many are reluctant to drop their pastime and continue to purchase video games. Consequently, repeat sales to consumers keep industry revenue stable and increasing, and are boosting profit for companies that release multiple updates of “franchise” games like Mario Kart or World of Warcraft. Also, the average age of a video game player is anticipated to continue climbing past the age of 35, which is the average age of an industry consumer today... purchase to read more