Industry Analysis & Industry Trends
Video game software publishers continued to experience strong sales over the five years to 2014. Operators have increased investment in marketing and are now adept at building hype in advance of new releases, which has led to successful franchises and rereleases. Over the next five years, wireless gaming networks, mobile and other online platforms will boost industry revenue... purchase to read more
Industry Report - Industry Products Chapter
Video game software publishers produce a wide range of products to meet consumers' preferences and demand. According to The NPD Group, a North American market research company, the largest product segment for this industry is action video games that tend to emphasize combat. This includes games where players are required to use quick reflexes, accuracy and timing to overcome obstacles. In the five years to 2014, action video games continued to have strong sales. Action games attract a large array of consumers and new games are constantly released, creating a steady flow of revenue.
The second-largest revenue generator is sport games. This segment includes popular games such as the Madden NFL and NBA 2K series... purchase to read more