Industry Analysis & Industry Trends
Despite a drop in disposable income and other adverse changes in the economy, video game software publishers experienced strong sales over the five years to 2011. By increasing their investment in marketing and building hype about new releases, similar to how the film industry operates, demand has risen. Over the next five years, revenue will likely continue rising, with publishers adapting their games to new technologies and consoles... purchase to read more
Industry Report - Industry Products Chapter
Video game software publishers produce a wide range of products to meet consumers' preferences and demand. According to The NPD Group, a North American market research company, the largest product segment for this industry is action video games that tend to emphasize combat. This includes games where players are required to use quick reflexes, accuracy and timing to overcome obstacles. In the five years to 2013, action video games continued to have strong sales. Action games attract a large array of consumers and new games are constantly released, creating a steady flow of revenue.
The second-largest revenue generator is sport games. This segment includes popular games such as the Madden NFL and NBA 2K series... purchase to read more