Industry Analysis & Industry Trends
Because the consumer market is almost saturated, firms will find most of their revenue coming from businesses. More businesses are using cloud computing to store and access data, which is increasing competition within the segment. Thanks to the ever-evolving nature of operating system software, the industry will remain on its upward course over the next five years... purchase to read more
Industry Report - Industry Key Buyers Chapter
Market share concentration in the Operating Systems and Productivity Software Publishing industry is high, with the two largest players, Microsoft and Apple, accounting for 88.6% of industry revenue. This industry naturally tends toward high market share concentration due to the self-perpetuating nature of prominent operating systems; consumers buy the operating system with the most programs available for it, and programmers develop their programs to run on the most widely used operating systems. Similarly, open source operating systems have traditionally struggled to gain a foothold among consumers, who remain largely unfamiliar with them. As a result, computer manufacturers do not include these systems on their computers, reinforcing the general public's lack of familiarity with them... purchase to read more